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Should your SaaS startup embrace a bottom-up GTM strategy?

TechCrunch

Onboarding employees and maintaining culture in a remote work environment . Many of today’s most successful software companies, from Atlassian and Datadog to Zoom, subscribe to the bottom-up SaaS go-to-market model. For all these reasons, more and more SaaS startups are choosing to adopt the bottom-up go-to-market model.

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Praying to the God of Valuation

Both Sides of the Table

Sure, we built SaaS products before the term even existed but at 31 it was hard to delineate reality from what all of the monied people around us were telling us what we were worth. During this era, from 2009–2015, most founders I knew were in it for building great & sustainable companies. And it changed the culture.

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VCs to recommerce startups: Let’s pop some tags

TechCrunch

It’s largely due to the changing cultural and societal value placed on sustainability. As Gen Z enters the workforce, they’re starting to flex their growing purchasing power with value-aligned, sustainability-oriented brands. That’s 5x faster growth than the overall retail market. Why the sudden recommerce resurgence?

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From Vision to Reality: Unveiling Event Management Platform in Korea, EventUs

AsiaTechDaily

“We created an educational SaaS that enabled real-time two-way communication between teachers and students through IT. EVENTUS automates tasks through event SaaS, reducing workforce and costs while recording and scoring attendees’ behaviors and actions during the event.

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The Dos and Don’ts of Client Retention

StartupNation

This is certainly difficult, but not impossible, and should be the main focus of every SaaS company in order to scale. Customer success is a team effort and it is important for businesses to include this in their team culture. The best advice for any startup SaaS is to go above and beyond to retain clients. Why it matters.

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Fairmarkit’s AI-fueled platform delivers autonomous procurement sourcing

TechCrunch

Companies configure Fairmarkit for things like price, sustainability and vendor diversity and the system finds the best match for them, a process known as autonomous sourcing. “We’ve The startup makes money via SaaS licensing fees, which scale as customers process more spend through the platform. Today’s $35.6

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TravelPerk buys UK-based Click Travel in latest pandemic purchase

TechCrunch

Those shared objectives, combined with the natural cultural fit between our two companies, means we are incredibly excited to bring our teams together. We will aim to continue being aggressive in our growth strategy and we are open to more acquisitions if they make strategic sense and are aligned with our vision and culture.”.