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Why Creative Leadership is Necessary for a Virtual Environment

Smart Hustle Magazine

However, creative leadership can bring the best out of leaders and teams during these hard times. During his early years of working remotely, he noticed the importance of encouraging creativity in teams. There is the misconception that creativity is only for artists who like making music or painting.

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SME&E Festival Podcast: Rachel Taulelei and Tabitha Harris, How to develop a brand and business strategy for your business

NZ Entrepreneur

How to develop a brand and business strategy for your business. This podcast focuses on the difference between Brand Strategy and Business Strategy , how they align, why a business needs a strategy and what are some disadvantages of a business that has no strategy. What is the SME&E Festival?

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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Don’t Make Video An Afterthought. Enhance Your Video Marketing Strategy.

Smart Hustle Magazine

Insights from Yara Ohashi, Head of Digital Marketing, Americas and APAC at iStock who shares how to improve your video marketing strategy. Why a Video Marketing Strategy. Here are a few tips to integrate video into your marketing strategies and enhance your video marketing strategy. Enhance Your Video Marketing Strategy.

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Proven Strategies to Efficiently Manage a Remote Team

Smart Hustle Magazine

Why Creative Leadership is Necessary for a Virtual Environment. The post Proven Strategies to Efficiently Manage a Remote Team appeared first on SmartHustle.com. Smart Hustle Resources: Remote Workforce Management with Mobile Time Tracking. How to Determine if Remote Work Is a Good Option for Your Team.

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3 Gratitude Habits for Business Leaders to Motivate Your Team — and Yourself

Entrepreneurs' Organization

Though it wasn’t a conscious effort, I began to collect strategies to recapture the happy, positive mindset of my twenties. Start now, get creative, experiment with different techniques, and find what resonates most — because everyone benefits from an increase in gratitude and innovative ways to incorporate it.

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Digital marketing strategy: drive leads or build brand?

NZ Entrepreneur

In my opinion, companies are either far too focused on the end sale or the conversion campaign, or they’re on the other end of the spectrum and are only worried about the brand and feel-good creative. So should your digital strategy be focused on driving leads or building your brand? Sales and brand. Do (engage and purchase).