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SME&E Festival Podcast: Rachel Taulelei and Tabitha Harris, How to develop a brand and business strategy for your business

NZ Entrepreneur

How to develop a brand and business strategy for your business. This podcast focuses on the difference between Brand Strategy and Business Strategy , how they align, why a business needs a strategy and what are some disadvantages of a business that has no strategy. What is the SME&E Festival?

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3 Gratitude Habits for Business Leaders to Motivate Your Team — and Yourself

Entrepreneurs' Organization

Though it wasn’t a conscious effort, I began to collect strategies to recapture the happy, positive mindset of my twenties. Start now, get creative, experiment with different techniques, and find what resonates most — because everyone benefits from an increase in gratitude and innovative ways to incorporate it.

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EO’s Most Popular Inc. Posts: A Lookback at 2023

Entrepreneurs' Organization

These insights from top entrepreneurs benefit EO members plus the entire entrepreneurial ecosystem. Set Goals Like Google: Why OKRs Surpass Other Goal-Setting Methods for Entrepreneurs Eric Crews (EO Boston), founder and CEO of management consulting firm Crews & co., I’ve set many goals in 30+ years as an entrepreneur.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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How Mentorship Gives Entrepreneurs a Competitive Edge

Smart Hustle Magazine

That’s why establishing a culture of mentorship is so beneficial for entrepreneurs growing their businesses. I am a product of mentors who encouraged and supported me, from my beginnings in a Welfare-to-Work program to where I am today as a successful entrepreneur. Businesses at any size or stage can implement this strategy.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” It’s the most common refrain I hear from investors and even entrepreneurs these days. I think there is also no denying the role that Richard Rosenblatt has played in building the LA tech ecosystem and spawning great entrepreneurs who followed in his footsteps. “There’s something going on in LA.”

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Digital marketing strategy: drive leads or build brand?

NZ Entrepreneur

In my opinion, companies are either far too focused on the end sale or the conversion campaign, or they’re on the other end of the spectrum and are only worried about the brand and feel-good creative. So should your digital strategy be focused on driving leads or building your brand? Get entrepreneur articles by email once a month.