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SME&E Festival Podcast: Rachel Taulelei and Tabitha Harris, How to develop a brand and business strategy for your business

NZ Entrepreneur

How to develop a brand and business strategy for your business. This podcast focuses on the difference between Brand Strategy and Business Strategy , how they align, why a business needs a strategy and what are some disadvantages of a business that has no strategy. What is the SME&E Festival?

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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EO’s Most Popular Inc. Posts: A Lookback at 2023

Entrepreneurs' Organization

1 thing that has consistently helped me get better at setting—and achieving—goals is using the right framework.” Don’t be afraid to get creative and explore new possibilities!” And while I achieved many of them, I’ve endured plenty of failures, too,” Eric says. Goal-setting tends to improve with time and practice.

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Why Half of all Startups Fail and the Surprising Secret to Success

Smart Hustle Magazine

In the book, I brought in 50 business leaders to advise you on how to grow your business from your basic idea through to your eventual exit and summarized it into a step-by-step framework. For years at Issuu , it appeared we were a solution for publishing digital magazines, because these were the examples our marketing team highlighted.

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America Needs More Techno-Optimism

Andreessen Horowitz

AI, I think, so far is living up to that framework. And so it sort of harnesses the creativity of, you know, thousands of years of human authors and artists and then sort of, derives, you know, new kinds of answers or new kinds of images or whatever. I believe that it will. And he went through this process of rethinking everything.

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