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Strategic Casting: How to Fish For Your Ideal Clients and Employees

Entrepreneurs' Organization

As the captain of your ship, you’ll navigate a vast sea of opportunities. CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. In the high-stakes adventure of entrepreneurship, the search for your ideal clients and employees can become a thrilling quest.

culture 269
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How to Create a Brand Awareness Strategy That Will Generate Buzz

StartupNation

Eventually, all these efforts translate into better opportunities, more leads, and sales. Here’s the brand story of the vacation rental company, Airbnb: “A trusted community marketing for customers to list, book, and discover unique accommodations for unique travel experiences.” . Encourage early excitement with unique strategies.

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The 3 Steps of Provocation-Based Selling

Dream It

In addition to his books, Geoffrey Moore assisted in writing “In a Downturn, Provoke Your Customers” for the Harvard Business Review in 2009. His strategy for selling in 2009 is relevant to any economic downturn. Provocation-based selling turns these challenges into opportunities. But challenges create opportunities.

pitching 221
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TechCrunch+ roundup: Revisit your marketing stack, pitch deck teardown, after the acquisition

TechCrunch

In his latest TechCrunch+ column, Jonathan Martinez says it’s time to “re-forecast, re-prioritize and refine” strategies to move key growth metrics like ARPU and LTV. Pitch Deck Teardown: Glambook’s $2.5 This summer, Glambook, a booking platform that aims to become the “Uber for the beauty industry” raised $2.5

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

Spend time researching your buyers and not just pitching them. They’re not buying a book on Amazon or shoes on Zappos. Trust doesn’t come from one 45-minute Powerpoint pitch or 30-minute demo. I never suggest that entrepreneurs just randomly pitch VCs. Many people equate a great pitch meeting with success.

strategy 366
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How to Use a Ghostwriter to Build Your Authority and Generate Sales

Entrepreneurs' Organization

Ghostwriters are best known in the media for penning books for celebrities and politicians. You need not only a few focused hours to craft the article, but you’ll need the bandwidth to pitch ideas to editors and follow up on queries. Set your strategy with a ghostwriter. What is a ghostwriter? Writing takes time.

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Adding Slides Does Not Enhance Your Investor Pitch

Gust

Even if you have an hour booked, the advice is the same. Give the “elevator pitch” for your startup. Opportunity sizing. Implicit in this is the go-to-market strategy. Describe marketing strategy, sales plan, licensing, and partnership plans. Exit strategy. Competition and sustainable advantage.

pitching 146