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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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Do Androids Get Songs Stuck in Their Heads? My investment in Amper Music.

This is going to be BIG.

But a computer could--and what if a computer could interpret my suggestions in order to manipulate creative works. We're doing that in creative fields already. It's something that can catapult not only productivity, but also creativity. Media companies are already using it and they're open to adding new beta customers.

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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

It’s time to reconsider how you use Instagram’s advertising tools for your business. With the platform’s continuing development, new ad placements and algorithm changes, the creatives, captions and CTA that worked in the past might not deliver the same CPC, reach and engagement in the near future. Image or video ad creatives?

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The Future of Prosumer: The Rise of “AI Native” Workflows

Andreessen Horowitz

Few people love the software they use to get things done. Everyone can now be a programmer, a producer, a designer, or a musician, shrinking the gap between creativity and craft. Another example is Durable’s website builder product , which the company says has been used to generate more than 6 million sites so far. combinations.

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FireHydrant announces $23M Series B to grow disaster management platform

TechCrunch

The company focuses on helping customers navigate a crisis and a big part of that is run books, which act as playbooks for handling various crisis situations as they arise. So they’re getting really creative in using them to onboard people into incidents and using them for better incident communication.

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21 Ways to Grow Your New Business Online in 2021

StartupNation

Start by offering something of value for free to your potential audience in exchange for an email address, such as a discount coupon for your products, a free e-book, workbook, or even a free trial period for your service. Use this story, and the many others out there, to inspire you to build an engaged and active community of your own.

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This week in AI: Amazon ‘enhances’ reviews with AI while Snap’s goes rogue

TechCrunch

Sounds like a useful feature, no? But some reviewers, whether out of genuine concern for their fellow shopper or an effort to get the creative juices flowing, put time into crafting reviews that not only inform, but entertain. Perhaps for shoppers and sellers. But what about reviewers? Perhaps you’ve stumbled upon these gems.

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