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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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The Future of Prosumer: The Rise of “AI Native” Workflows

Andreessen Horowitz

Few people love the software they use to get things done. Generative AI offers founders an opportunity to completely reinvent workflows — and will spawn a new cohort of companies that are not just AI-augmented, but fully AI-native. And it’s no surprise why. And where are the highest points of leverage?

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21 Ways to Grow Your New Business Online in 2021

StartupNation

Start by offering something of value for free to your potential audience in exchange for an email address, such as a discount coupon for your products, a free e-book, workbook, or even a free trial period for your service. Use this story, and the many others out there, to inspire you to build an engaged and active community of your own.

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How to Make $100,000 from an Online Event

Entrepreneur's Handbook

Increased data collection: Online events offer greater opportunities for data collection , including attendee demographics, behavior, and preferences. This data can be used to improve future events and marketing efforts. Sell special networking opportunities. Sell online event tickets. Sell online event exhibitor booths.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. If you throw in Oculus into the mix along with TrueCar, Rubicon, Burstly, Beats and others LA Tech has seen more than $8 billion in exits in 2014 alone.

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Sanity, a platform to build and manage content flows on sites, raises $9.3M from Ev Williams, Threshold and more

TechCrunch

But all that opportunity also has a flip side: how can you say what you want, just how you want to say it, without technical hurdle after hurdle getting in your way? These days, the medium, as they say, is the message, and in that regard “publishing” has taken on a new meaning in the digital age.

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How to network like a ninja

Berkonomics

Dave’s comment: This week we welcome our perennial favorite contributor, Kim Shepherd, CEO of Decision Toolbox, to offer us her sage advice on a subject where she is expert. Outgoing, full of creative ideas, and certainly the best person to teach us how, here is Kim on networking… By Kim Shepherd .