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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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Yes Is the Answer—and Other Ways to Succeed in Business

Entrepreneurs' Organization

In his book YES IS THE ANSWER. How Faith In People and a Culture Of Hospitality Built a Modern American Restaurant Company, Mitchell shares the keys to his company’s 25 years of success: including a steadfast commitment to a nurturing culture, a “people first” philosophy, and the humility to recognize reckless and ego-driven decisions.

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Plant-based cereal startup OffLimits pours $2.3M into new products

TechCrunch

There are a few startups in the space tackling the healthy side of cereal, but I wanted to take on the culture of breakfast.”. She even wrote a book on breakfast. OffLimits uses whole ingredients, and its flavors are organic, vegan, gluten-free and lightly-sweetened with organic cane sugar. s startup studio.

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How to use Google Bard as a research tool

The Zapier Blog

How to use Google Bard The first thing you'll notice when using Google Bard is that it's just…nice to use. It would be impossible for me to list all of Bard's use cases here, and what you'll use it for will almost certainly depend on your role. It's intuitive, with no room for confusion.

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How a Fashion Brand in Honduras Is Preserving the Country’s Traditional Culture

Young Leaders of the Americas Initiative

Rafael, a 2018 YLAI Fellow and an entrepreneur in Honduras, saw years later a need for his skills in the country’s cultural heritage sector. “My I wanted to provide her with the tools and resources she needed to express her creativity and to provide for her family.”. Detail of the handbag Rafael designed using Lenca patterns.

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Some Testing is a Waste of Time: Making Business Cases for Big Bets

Reforge

We’ll make our case using an example of a big, risky bet: turning off your highest performing channel. We’ll explain how to adapt the framework to your own use cases, and take a peek under the hood for those that want to dive deeper. Use the free Big Bet calculator to think through the math. Let’s quantify this a bit.

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Challenger Brands: Change is guaranteed. Growth is optional.

Entrepreneur's Handbook

And building a culture tethered to a test and learn mentality. What we later saw during the pandemic was our business took a major turn towards growth in Q4 ’20 as our mix of off-premise tasting and digital solutions amplified one another. How soon until you authenticate users using Ethereum (and the MetaMask browser extension)?