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B2B email marketing: Proven strategies and examples

The Zapier Blog

If you're a beginner learning the ropes or a veteran B2C marketer making the shift, trying to work with anything other than a purpose-built B2B email marketing strategy is a recipe for disaster. B2B emails tend to perform better when they focus on providing information and resources.

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The 15 Best Strategies for Developing New Business in a Crowded Market

Startup Blogpost

The 15 Best Strategies for Developing New Business in a Crowded Market In the quest to uncover effective strategies for developing new businesses in a crowded market, we turned to fifteen Founders and CEOs for their tried-and-true tactics. By analyzing the feedback and sign-ups, you can gauge the demand for your product.

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14 Strategic questions to ask during an internal communications crisis

Entrepreneurs' Organization

That was the situation I found myself managing as I counseled and guided a company in navigating an internal communications crisis recently after turmoil erupted over a surprise change in leadership. The Board approved the choice, and the new CEO was announced without ­explanation or context. Is the Board aligned with management?

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How to Win Consulting, Board, and Deal Roles with Private Equity and Venture Capital Funds

David Teten VC

You can work as a consultant, an interim executive, a board member, a deal executive partnering to buy a company, an executive in residence, or as an entrepreneur in residence. . As a next step, we recommend that you register at the major expert network websites, as well as LinkedIn and job boards, if you haven’t already.

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How Entrepreneurs Can Prevent Problems In Their Work-From-Home Strategy

Entrepreneurs' Organization

When Pete approached me for advice, I recommended the “Failure-Proofing” strategy, which is a pragmatic and easy-to-use technique to defend against planning and project disasters. Next, use an approach informed by the premortem technique and ask the participants to imagine a future where the plan failed.

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Some Thoughts on Leadership Going into 2016

Both Sides of the Table

Having time to think about “leadership” at most startups feels like a luxury. So spending time thinking about what your leadership style is, whether it’s effective and what you could do to improve it can yield dividends. Here are some quick guidelines on what I think it takes to build a sense of leadership: 1.

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Strategic Casting: How to Fish For Your Ideal Clients and Employees

Entrepreneurs' Organization

Get involved with non-profits where CEOs serve on the board, attend their galas and events, and get to know the leadership. CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. In addition to high-level conferences, where else can you meet CEOs? None in your area?

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