Both Sides of the Table

MARCH 8, 2010

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?

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The Zapier Blog

APRIL 10, 2023

I'd been working in email marketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized email marketing tactics aren't enough to create a successful B2B campaign. Cycle length Buying something on your own doesn't take very long.

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Entrepreneurs' Organization

MAY 24, 2023

Contributed by Chris Kirksey, an EO member in Austin who is the founder and CEO of Direction , an SEO software and services company that helps entrepreneurs set their online strategy in the right direction to accelerate sales, grow the business, and dominate your market. and more articles from the EO blog.

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TechCrunch

AUGUST 3, 2021

Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. There are very few marketing channels as well rounded as email newsletters.

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StartupNation

DECEMBER 14, 2021

What we do know, however, is that it’s time to start planning your marketing goals for a brand-new year. Marketing is all about goals. Marketers who take time to write down their goals and objectives are more likely to turn them into reality. Your 2022 marketing goals. We don’t know, either! You’re going nowhere.

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StartupNation

JANUARY 18, 2022

The concept of generating buzz to get consumers, marketers, and media to start discussing your offers is what spreads brand awareness for your new business. It answers the question: “Why should a prospect buy from you?” . The brand personality should share feelings with customers. Let’s get started. Harley-Davidson.

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Both Sides of the Table

MAY 27, 2013

You should read it. Your goal should be to turn your VCs into extended members of your team to get real value from them. In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Email updates frequently.

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StartupNation

FEBRUARY 4, 2022

Your customer acquisition strategy is the link between your marketing and customer relationship management. Once you’ve defined your target market segments , you understand their needs and desires. Would you like to expand into a new market? Target a new market segment? If your customers engage with email (who doesn’t?!),

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Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you.

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StartupNation

JUNE 2, 2021

As an entrepreneur, you likely rely on email every day. You send transactional messages and make sure your customers have everything they need to navigate your products or services successfully. But beyond that, are you using email marketing , like a startup newsletter, to grow your business?

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Both Sides of the Table

MAY 13, 2018

This is part of a series of advice for founders who need to raise money from venture capitalists. The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. How Many Investors Should You Speak With?

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The Zapier Blog

APRIL 5, 2023

With new technologies like AI revolutionizing the way we approach marketing , the landscape is becoming increasingly more complex—and it feels like it's shifting every day. To stay up to date with the latest trends, I've become something of a marketing newsletter hoarder. three is the minimum number to make a pattern).

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Entrepreneurs' Organization

FEBRUARY 16, 2022

Buuteeq, a Seattle-based marketing automation software company, pops the question every month. TINYPulse , a cloud-based service that sends out weekly survey emails, captures anonymous feedback from employees and offers tools to help management visualize and analyze the data. and more articles from the EO blog. .

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Entrepreneurs' Organization

APRIL 14, 2016

Email personalization is a topic we never get bored with around here. There are countless ways to bring personalization to your email marketing strategy, and the savviest marketers out there are constantly honing their craft. Because email personalization is expected. How can I make these emails more personal?

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StartupNation

DECEMBER 12, 2021

From communicating with customers, collaborating internally or protecting their assets, entrepreneurs should know that there’s a digital platform or service for everything. Email isn’t optimal for this, as it’s too isolated, and it’s easy for members to be accidentally left off an update if they aren’t included on the latest message.

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Both Sides of the Table

MAY 11, 2010

I haven’t written a blog post in a week. But what has really killed me is email. I live in email hell. And for the last few evenings I decided to get through email rather than blog. I’m always so completely behind on email. I have a love / hate relationship with email.

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The Zapier Blog

APRIL 4, 2023

The 7 best free website builders Google Sites for basic sites (without SEO) Weebly for simple, no-fuss websites GetResponse for email-focused businesses Wix for an all-around site builder Dorik for more experienced creators HubSpot CMS for growing businesses Webflow for advanced designers What makes a great free website builder?

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StartupNation

NOVEMBER 2, 2020

As the 11th anniversary of Small Business Saturday approaches, now is the time for local, mom and pop entrepreneurs to begin prepping marketing and advertising initiatives for the holiday. Create an email marketing campaign. Here are a few ideas for your email newsletter themes that will engage your customers: Start a countdown.

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Entrepreneurs' Organization

JANUARY 6, 2016

By Will Swayne, an EO Brisbane member and Head of Strategy at lead generation agency Marketing Results. In our excitement for the new year, entrepreneurs often create new, bigger marketing plans for their first quarter. These might include activities such as: Publishing blog articles more regularly. I know I do.

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Startup Grind

AUGUST 16, 2018

Crowdfunding gives you an opportunity to raise funds with the help of the general public, or ordinary people who like your idea or business and want to help you develop it. In other words, it’s like a large pool of individuals who are ready to invest small amounts of money in a startup or a business idea. What is Crowdfunding?

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Both Sides of the Table

SEPTEMBER 28, 2011

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

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Gust

OCTOBER 2, 2014

According to the SEC we’re not allowed to market the fact that we’re fund raising, so I won’t. You’re where you should be. I recently had coffee with a young friend who just finished his first startup. He should have been a doctor like his father!” The press who trusted me enough to report on our successes.

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David Teten VC

NOVEMBER 18, 2021

One of the first decisions we had to make in setting up our new VC fund, Versatile Venture Capital , was our CRM and marketing technology infrastructure. . We’ve been impressed by the alacrity, communication skills, and high level of competence of the customer success team, who have to support a lot of custom functionality we’ve built.

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StartupNation

DECEMBER 8, 2021

In recent times, marketing tools are becoming increasingly popular amongst businesses and the reason is simple. Therefore, if you run a business (or plan to start one), it is an excellent idea to look into effective marketing tools to boost your efforts. But first, why is it advisable to use marketing tools in your business?

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The Zapier Blog

APRIL 11, 2023

Who are you, really? How we evaluate and test apps All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. What have you done today?

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StartupNation

JUNE 23, 2021

Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s 2021 Global Marketing Trends reports the trends that can help organizations connect, engage and grow in our post-pandemic era, which include: Purpose : Knowing why and who you’re serving.

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StartupNation

NOVEMBER 21, 2021

The deck should achieve three things: It needs to tell your company story. Who doesn’t love a good story? What opportunity have you discovered in the market? How does it work, and who is it for? Once we get into the market, how the market is reacting, and how big the market is, the stakes are high.

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StartupNation

APRIL 11, 2021

There are countless opportunities for those who are ambitious enough to take on one or more gig roles. Read on to learn how you can leverage your skills to start a profitable side hustle today: Start a personal blog. Blogging is one of the easiest ways to make money online. If so, you’re in luck. billion by 2025.

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Both Sides of the Table

MARCH 2, 2011

It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. I was thinking back to a few previous “insider baseball&# blog debates that raged for several weeks: AngelGate (aka Bin38 secret cabal), convertible debt vs. equity, bubble vs. not, and now the AngelList discussion.

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Smart Hustle Magazine

MARCH 16, 2021

Your goal should be to make sure you are getting in front of your customers, so you can start selling products right away. If you are overwhelmed by where to start, think about your marketing plan first. This can look like a dedicated email sequence providing education and value around your product or service.

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Entrepreneur's Handbook

OCTOBER 27, 2021

Reinvest Profits Into Marketing (think compound investment) You are going to be tempted to jump for joy at your first sales. Whether you are posting on social channels, sending out regular emails, updating products, adding new products, etc. Build Your Email List Is email marketing dead?

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Entrepreneur's Handbook

JANUARY 4, 2024

Less than four hours after the launch on ProductHunt, it was evident that the market wanted an easy, no-code way to build ChatGPT with their own content. It will make things exciting for your engineers, developers, and every stakeholder who comes in touch with you. And let your product be your marketing. But the launch worked.

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StartupNation

NOVEMBER 9, 2021

There’s no need to worry, though, as it’s not just you who’s struggling to pinpoint the causes behind your failing online campaigns. Almost all digital marketers have had the same issue at some point. It’s the fastest-growing marketing channel with no signs of slowing down. Email marketing. Search engine marketing.

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StartupNation

NOVEMBER 10, 2021

Ultimately, the technology we buy should work for us rather than create more work. You should be able to measure success by time saved for you and your team each day, higher customer and employee net promoter scores and higher throughput. Respond with new blogs. Don’t just buy a chatbot to have a chatbot. What happened next?

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StartupNation

NOVEMBER 21, 2020

If you own a clothing store, you might start with accessories or items that have less chance of being returned due to fitting issues, again just until you’ve tested the market and have established your brand online. Content pages (blog posts, informational articles, videos, etc.). Identify your online target market.

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Entrepreneurs' Organization

SEPTEMBER 6, 2023

Send compelling content to publications and journalists, and watch the leads roll in. However, if you’ve been in the marketing world for over a day, you know how hard it can be to get media attention, especially online. Again, that’s a barrage of incoming email messages, DMs, and phone calls to evaluate.

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StartupNation

JUNE 16, 2021

Earned media offers the opportunity to get in front of new people who don’t know about your business yet (and this is the type of media we’ll talk about in the rest of this article). A great content marketing strategy should include every stage of the buying cycle: Top-of-funnel content designed to entertain and engage.

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