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How to use creative videos to transform email marketing from basic to bustling

Entrepreneurs' Organization

That said, all marketers know that high conversion rates don’t appear out of thin air; it takes quality content that informs and inspires to persuade your leads to make those final clicks. Adding creative videos to your emails is a great way to achieve this. Why is video email marketing so effective? Let your video be the centerpiece.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

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11 Quick Tips to Get More Value out of Your Board

Both Sides of the Table

This is a shame since the value that the right board could add is immense if you select the right board members and manage them effectively. Yesterday I wrote a blog post about what the role of a board actually is. Some boards are highly functional, many are not. Of course it’s not required and many don’t do it.

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Are You Using the Best Time Tracking System for Your Organization?

Entrepreneurs' Organization

The following article appeared on the BerniePortal blog. As a result, more and more employers are taking their HR administration online , including time and attendance tracking. Employees may forget to clock in, forget to clock out or forget to take a lunch break, requiring an edit to their timesheet. Written by Alex Tolbert.

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A Look Behind The Curtain: New Data On How VCs Raise Their Early Funds

Entrepreneur's Handbook

Source: DocSend At DocSend , we spend a lot of time analyzing the data behind what it takes for startup founders to market their ideas, land meetings with VCs, and in turn source and close deals?—?from An inside look at how successful VCs are courting the small world of big investors. from pre-seed to Series A.

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6 Rules to Align Content Marketing & SEO

Entrepreneur's Handbook

Unless, of course, you are doing everything right. How to strengthen your digital marketing strategy by combining these spheres. Photo by Dan Counsell on Unsplash Content marketing is a method to attract customers by answering questions that are important for your target audience. They are somewhat similar, but still too different.

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A newcomer to AI data labeling, Encord looks to ride a rising tidal wave

TechCrunch

Today, Encord, a small startup just out of Y Combinator, is looking to take a piece of the action. As the authors of a 2021 paper in Frontiers in Radiology note, it takes human labelers as long as 24 years’ worth of work to label a data set of about 100,000 images.