The Zapier Blog

JUNE 12, 2025

As soon as you hit that purchase button, you'll receive an email confirmation. That's email automation at its finest. But then let's say you receive a welcome email which offers you tips and resources on pet care. Those are all examples of email marketing. Probably a shipping update, too. Learn more.

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strategy opportunity sustainability education 98

The Zapier Blog

JUNE 25, 2025

For example, maybe you want to trigger onboarding workflows for new hires, or sync lead data across marketing and sales tools. Maybe marketing has a few automation rules set up inside Salesforce , and IT has built some scripts, but there's no standard, secure way to scale automation across the company.

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The Zapier Blog

JUNE 8, 2025

Common examples are the neat fields in email headers (sender, recipient, subject), standard file properties (like creation date or author), or specific data tags set up to organize content. Metadata: Metadata is essentially data about data, and it's usually very structured. How is unstructured data used?

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media frameworks culture financing 63

Both Sides of the Table

MARCH 13, 2010

And there is relationship between debating and blogging. I started blogging in 2005 and then re-started blogging about a year ago. The most important experience I have in blogging is the debate it encourages. So it goes with blogging. So it goes on my blog. Let me explain. Friends and random people alike.

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The Zapier Blog

JUNE 12, 2025

Improve your real estate business with automation Automate your CRM But with countless options on the market, how do you know which software is right for you? ​​I Here's everything you need to know about the best real estate CRMs on the market. After all that research, I've whittled down the list so you don't have to.

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Both Sides of the Table

OCTOBER 22, 2010

He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes. In his early career he realized the importance of email lists.

entrepreneurs 356

entrepreneurs media VC creativity 356

Both Sides of the Table

MAY 11, 2010

I haven’t written a blog post in a week. But what has really killed me is email. I live in email hell. And for the last few evenings I decided to get through email rather than blog. I’m always so completely behind on email. I have a love / hate relationship with email.

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advice VC entrepreneurs creativity 265

Both Sides of the Table

APRIL 21, 2010

Finally, a lot of people asking me about typos on my blog. This is the market that Wonga serves and they are killing it! Peer-to-peer lending service; started on FaceBook; claim to own 79% of the US peer lending market in March 2010 with a whopping $8,664,750. Big market. In business you spend your life in email.

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venture capital peer-to-peer capital ventures 265

Both Sides of the Table

OCTOBER 29, 2010

Well, aside from it showing discipline and intelligence – we always get flooded with emails when we recruit and when you have to manage volume you need to go for obvious filters. I’m already 2 weeks late in writing this blog post as my partners keep reminding me. Please do not email either me or Michael directly.

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The Zapier Blog

JUNE 11, 2025

For example, if you've got one table with defined contacts and another table with workflows that incorporate those contacts, whenever you update a record within the contacts table with a new email address, it will automatically update the workflow table to reflect that. Well, you can start by literally just asking it to do something.

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Both Sides of the Table

SEPTEMBER 8, 2009

I was reading Chris Dixon’s blog tonight. I came across this blog post about getting a computer science degree as the best degree for getting into venture capital or working at a VC-backed start up. Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives.

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VC peer-to-peer advice consulting 337

Both Sides of the Table

OCTOBER 29, 2009

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). Then came blogs. We have spam filters for our email. We have it to filter blog comments.

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Entrepreneurs' Organization

MAY 24, 2023

Contributed by Chris Kirksey, an EO member in Austin who is the founder and CEO of Direction , an SEO software and services company that helps entrepreneurs set their online strategy in the right direction to accelerate sales, grow the business, and dominate your market. and more articles from the EO blog.

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culture innovation strategy entrepreneurs 210

David Teten VC

SEPTEMBER 13, 2022

Organize a roundtable or dinner strictly focused on your target market. It’s easier to sell to 100 people in your target market in one room, instead of setting up 100 one-on-one meetings. However, note this has to be highly targeted or you’re just creating irrelevant emails for the investor to delete. See Where are the deals?

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StartupNation

JANUARY 6, 2021

Too often, brands focus on just showcasing products or services, but the best way to attract your target market is to focus on the benefits your product or service brings. Build a content website or add a blog. We’re in the age of dynamic content and inbound marketing. Build your email list. Using apps like Vyper.ai

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peer-to-peer creativity mix-use collaboration 145

Startup Blogpost

MARCH 22, 2024

How to Leverage SEO to Drive Traffic to Your Startup’s Website In the ever-evolving landscape of digital marketing, leveraging SEO is crucial for driving traffic to a startup’s website. The advantage of Web Stories is that you can condense existing blog content or other content for easy sharing on various social media platforms.

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strategy consulting creativity startup 72

Both Sides of the Table

JUNE 3, 2010

I CERTAINLY opened myself up to attack by writing my original blog post about job hoppers with some incendiary language and tone. But the comments on my own blog were so much more balanced with people taking both sides of the debate. For anyone who attacked me on my blog but used their actual names I left their comments.

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entrepreneurship culture innovation startup 258

Both Sides of the Table

DECEMBER 19, 2009

And we know that being stubbornly tenacious without the “street smarts&# to know when market conditions are changing and then “pivoting&# when they are changing is a recipe for failure. It’s why I believe PalmPilot missed the important shifts to email that RIM (Blackberry) saw. And in life.

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entrepreneurs advice leadership angel investing 288

Both Sides of the Table

JULY 25, 2010

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. No cookies for guessing which reason they use to market to us. Cialdini who is also author of a very well received book called “ Influence &# (which I plan to read).

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This is going to be BIG.

MARCH 1, 2010

Content companies, for example, should be able to amass traffic and sell advertising on a bootstrapped budget before they come close to seeking equity financing—because you can, and because that’s the market expectation and that’s what your competitors are already doing. Tags: First Round Capital Venture Capital & Technology nextNY.

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David Teten VC

NOVEMBER 18, 2021

One of the first decisions we had to make in setting up our new VC fund, Versatile Venture Capital , was our CRM and marketing technology infrastructure. . Salesforce) and a marketing platform (e.g., Our historic salestech and marketing tech stack was: CRM : Salesforce. Email client : Superhuman , expensive but worth it.

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venture capital capital ventures VC 123

The Zapier Blog

APRIL 10, 2023

I'd been working in email marketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized email marketing tactics aren't enough to create a successful B2B campaign. Cycle length Buying something on your own doesn't take very long.

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strategy education B2B marketing leadership 111

StartupNation

DECEMBER 8, 2021

In recent times, marketing tools are becoming increasingly popular amongst businesses and the reason is simple. Therefore, if you run a business (or plan to start one), it is an excellent idea to look into effective marketing tools to boost your efforts. But first, why is it advisable to use marketing tools in your business?

media 124

media mix-use collaboration creativity 124

Entrepreneur's Handbook

MAY 17, 2021

Unless you find an alternative business model to monetize a totally free SaaS product, you’ll have to attach a price tag to it. In this blog post, we’re not going to talk about different business models, seat-based VS usage volume pricing, or subscription VS pay-as-you-go.

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SaaS startup mix-use strategy 76

Campaign Monitor

MARCH 8, 2022

Your email newsletter is one of your most powerful marketing channels. While other marketing tactics go out of vogue, it begs the question: why have newsletters stood the test of time? When you’re creating new email content on the daily, it’s easy to lose sight of your creativity. . General Assembly. Why it works.

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creativity education construction leadership 80

David Teten VC

JANUARY 11, 2020

The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. We market to four populations: High-potential founders. Tech stack. I host on Hostforweb **.

media 58

media VC strategy venture capital 58

Tomasz Tunguz

AUGUST 21, 2013

Of the five teams in a startup, marketing teams tend to have the least influence because traditional product marketers must influence others to enact change. Marketing works with product and engineering to update branding and communication within the product. Marketing collaborates with sales to refine the product positioning.

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enablement creativity collaboration support 40

David Teten VC

JANUARY 11, 2020

The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. We market primarily to four populations: High-potential founders. Tech stack.

media 40

media VC venture capital strategy 40

Both Sides of the Table

MARCH 22, 2010

File this under both Startup Adivce and Sales & Marketing Advice. It got me thinking, which for me is always the sign of a good blog post. Guy Kawasaki said it best (paraphrasing), “you can’t do great marketing with a bad product.&# Oh, and Demo charges the startups $18,000. I think Robert’s right.

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advice media startup SaaS 307

OnStartups

JULY 7, 2021

So HubSpot today is like a 25 or 30, I don't know whatever the market cap is. And I published this on my own startups blog. if I'm going to work on brand, I'm in there with the marketing team reviewing copy and going through the. The pass one was in marketing, which is what we ended up doing. Dharmesh: Yip.

frameworks 135

frameworks culture advice networking 135

Both Sides of the Table

MARCH 8, 2010

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?

advice 286

advice mix-use entrepreneurs strategy 286

Both Sides of the Table

JULY 29, 2010

The A round was done in February 2000 (end of the bull market) and my B round was done in April 2001 (bear market). People buy companies for 3 primary reasons: 1) they want the management team / talent 2) they want the technology or 3) they want the market traction (revenue, customer base, profits, etc).

venture capital 282

venture capital capital ventures angel investing 282

Both Sides of the Table

JANUARY 21, 2010

I recently read a post over on VentureHacks titled, “ Top Ten Reasons Entrepreneurs Hate Lawyers &# written by Scott Walker (who blogs on legal issues for entrepreneurs ). Consider it a sales & marketing expense for them. You need to know how “tag along&# rights could potentially screw you. the link is here.

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startup advice entrepreneurs VC 318

Both Sides of the Table

SEPTEMBER 20, 2009

Plus, now they need to Tweet, use Facebook, attend conferences and keep a blog! So don’t expect an unprompted email or phone call next week. I guess they assume that since I didn’t email or call I must not be interested. Start with a very short thank you email the day after your pitch. Let’s be honest.

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VC pitching advice strategy 277

Both Sides of the Table

JUNE 28, 2015

Trello – Some of the smartest people I know still send themselves tasks to complete via email. Until a few years ago I had tried every task management list and failed each time so I, too, resorted to email to-do’s. I feel more connected and less marketed to. Still want to port my blog their.

communities 317

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Both Sides of the Table

AUGUST 25, 2009

This is part of my blog series “ Pitching a VC.&#. It’s OK to say things like, “I could see why you might think that Google would go into our market. Here’s why I think Google won’t initially be a threat to us and how we would respond if they entered our market …&#.

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Both Sides of the Table

JANUARY 31, 2010

TechCrunch ran my article yesterday as a guest post but I wanted to have a copy here for anybody who missed it and for future readers of this blog. a few days before the wheels came off of the market). We were immediately thrust into a globally competitive market for B2B collaboration tools. You manage what you measure.

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