Remove should-i-have-a-personal-website
article thumbnail

Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. This is a post to help you figure out why you should write and what you should talk about.

startup 373
article thumbnail

Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there.

advice 286
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

What do Google Analytics and print newspapers have in common? I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. In fact, I’m surprised by how antiquated Google Analytics feels. Basically, it rocks!

VC 287
article thumbnail

Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

I recently did a post for startups on understanding sales people. A few people have asked me to try and define the perfect startup organization chart. I don’t believe that one exists. But I do have more insight into understanding your startup team. I have much experience in this domain.

article thumbnail

Why Your Marketing Campaign Sucks

Both Sides of the Table

I recommend that companies move beyond narcissistic marketing to what I call “point-of-view (POV) marketing.” ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have data or facts to present so the story has legs? I am a VC.

mix-use 389
article thumbnail

The Case for In-Stream Advertising

Both Sides of the Table

I just read well written pieces on the topic by Ross Kimbarovsky , Robert Scoble , Paul Carr and the NY Times. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important.

mix-use 277
article thumbnail

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?

pitching 319