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By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. This is a post to help you figure out why you should write and what you should talk about.
I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there.
What do Google Analytics and print newspapers have in common? I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. In fact, I’m surprised by how antiquated Google Analytics feels. Basically, it rocks!
I recently did a post for startups on understanding sales people. A few people have asked me to try and define the perfect startup organization chart. I don’t believe that one exists. But I do have more insight into understanding your startup team. Ihave much experience in this domain.
I recommend that companies move beyond narcissistic marketing to what I call “point-of-view (POV) marketing.” ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do Ihave data or facts to present so the story has legs? I am a VC.
I just read well written pieces on the topic by Ross Kimbarovsky , Robert Scoble , Paul Carr and the NY Times. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important.
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?
And that’s what I love about her narrative. Here’s what I learned about Tracy: 1. She started her business from a personal need. After some encouragement from him she decided to launch her own website – Recycled Bride. Without this money she wouldn’t have been able to finance operations.
My journey really began when I founded Marquet Media, where I applied strategic PR techniques to help brands build lasting, impactful narratives. Over time, I realized that my true passion lies in empowering entrepreneurs and helping them create sustainable, scalable businesses.
I recommend you read Fred Wilson’s recent blog post about the need for a well articulated business strategy before pushing a particular business model. He then brought her to board meetings so nobody could accuse him of not having a business model. I found myself in violent agreement with Fred’s blog post(s).
On why you should be an entrepreneur, “A lot of people do what they have to do. Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s.
Chris Dixon is one of my favorite people in tech and writes one of the few blogsI read religiously. If you don’t read it and you care about tech & entrepreneurship, you should. I’ve also found him to not be dogmatic either. If you haven’t checked that out you really should. West Coast”).
A lot of people ask me what I think of posting to Twitter these days… (I’ll start calling it X as soon as I learn to stop saying Battery Tunnel and Triborough Bridge). Whether you want to continue to post to it is up to you—but I always tell people that creating content should be an exercise in creating value for yourself first.
One of the great joys of doing the web series This Week in VC every week is that I get to spend time with great people debating the issues of our day including how our industry is evolving as well as insights into how companies got started, got their initial traction and dealt with adversities. I’m used to that refrain.
I get these frequently via Twitter, Facebook or email. I don’t mind. I can’t always get to them. But I do like to try and make time for some and I’ll admit I’m a bit random about it. I do it when I’m in the mood, am avoiding something else or have a bit of free time.
I’m now the permanent host for TWiVC (until such time as they kick me off). The episode isn’t yet live but it should be in the morning (probably when you’re reading this) – you can find it here. Before jumping into the post I wanted to point out one thing about doing TWiVC and posting my notes here on BSOTT.
ShouldI use AI to help with a blog? Local SEO How often have you searched stores or services near your location on Google Maps? Create a specific landing page on your website leading to your Google Maps address and targeting specific keywords related to your business. What about social media?
I’m loving Meerkat so far. I ran a VC AMA (ask me anything) last Monday on Meerkat and had > 1,000 simultaneous people asking me questions. The energy was election so I’m going to do it again this coming week. You may have read that Twitter has now made it harder for Meerkat to operate. love Twitter.
This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. What I want to answer with this post (long though it may be) is: Why did Web 2.0 We have been using social networks for 25+ years.
so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). Also, lost of people leaving comments on websites and having a dialog with other users.
I was reading Chris Dixon’s blog tonight. I came across this blog post about getting a computer science degree as the best degree for getting into venture capital or working at a VC-backed start up. I had to laugh a bit reading it. I listed on many databases – some MBA, some not.
I was hanging out the other day with my buddy Jody Sherman, founder & CEO of EcoMom. I was an angel investor in his company, made a bunch of calls on his behalf and then Ipersonally sent it out on AngelList. I know this guy is a money maker. I just had to line up behind him. It is additive.
One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. This post is a short guide to what I’ve learned: 1. This post is a short guide to what I’ve learned: 1.
I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. If you haven’t spent time over there you should. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity. I then covered Street Smarts , Ability to Pivot and Resiliency.
This blog post originally appeared in serialized form here on TechCrunch. This post has a bit more than the serialized version, but if you prefer an even shorter version I created the ADAH version , which is < 50% the length. What I want to answer with this post (long though it may be) is: Why did Web 2.0
VCs give out money for a living and put their email address next to it, so that should give you a sense of what their inboxes look like. Here are a few things I recommend but remember that every investor is different so there may be some disagreement. Figure out who I am and why I might like this business.
We recently released the video sharing app Ferris and announced that Upfront Ventures led the funding in the company in our seed round of $2 million and Ipersonally joined the board. I’d love it if you’d take a moment to download the app and tell us what you think. Yes, we’ve only launched on iOS for now.
It’s really difficult for me not to get into the thick of discussions about whether or not you can and/or should build a company in New York City. I grew up here, went to school here, and have worked hard over the last 5+ years to help build up the NYC innovation community. I was there, too.
If you’re in the minority that never read them – you should. I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.” People forgot that Fred also wrote “Web Second.”
But I’m not one to take on the big investment banks – I’ll save that for somebody else. It made me so mad that I would dedicate 2 hours of my Sunday to publicizing it and use this platform to talk about it. I hope you’re OK with that. I was home visiting my father in Sacramento.
The founders felt that having a legitimate site for content would discourage Silicon Valley VC’s from funding entrepreneurs to create the next big TV killer. Ihavepersonally always felt a sort of cognitive dissonance regarding Hulu. So what does this have to do with OPEC?
Chris Dixon wrote a blog post last week titled, “ Techies and Normals &# in which he defined “Techies&# as people who are not just “early adopters&# but also have more of a geeky, technical, product bent. They use products because the products solve a need they have. He is both. Blah, blah, blah.
Ihave talked about this publicly a great deal – how I prefer “missionaries” over “mercenaries.” ” But lately I’m more swayed by the wise words of Reid Hoffman. I saw this first hand. I told Jonathan (and believe) that this would be the best year of his professional life.
We just had our sixth episode of #TWiVC and I felt this one was the best. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. I think this episode is worth watching ( video is here ) but as always I’ll try to summarize for anybody short on time.
I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. If you haven’t spent time over there you should. I wanted to also post the series here to have it as a resource on my blog for future entrepreneurs who stop by. What attributes am I looking for during the process?
Your Brand Promise should include three things at most. These should clearly represent how you want customers to feel. Ask team members who have close relationships with customers for feedback about what customers look for in your product or service. Successful companies answer these questions with a resounding “Yes!”
“Personal Branding” The term is fingernails on a chalkboard-level cringe for many of the best founders—mostly because it feels most of the people who spend time building their personal brand don’t actually have much there there behind it. At best it’s boasting and at worst, it’s blowing smoke. That’s just not how it works.
As someone who’s been in the entrepreneurial game for 43 years, I can share firsthand that running your own company takes dedication, perseverance, and a willingness to learn from both successes and failures. At first, I was skeptical — wouldn’t that devalue my expertise? It’s not all champagne toasts and photo shoots.
Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.
Since I launched my fund , I've gotten around 50 offers to work with me. Instead of responding, I decided to sit on them. The way I figure it, how someone approaches me is indicative of how they'd approach an entrepreneur. Not a single one of them followed up with even so much as a nudge to see if I saw their note.
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. You already know it from your personal lives. You Manage What you Measure.
And every year I think about doing the same. But it’s the holidays and I usually can’t be bothered. So I thought now would be a sensible time – with six months on either side of the holidays. I’m not trying to say my picks are great and other products aren’t and I’ll certainly forget some.
I wasn’t a believer. I had always liked and respected CEO Joe Fernandez but could never get my head around the fact that the Klout was putting up charts showing who influenced me and it didn’t map to the reality I knew in my head. I was used to this debate. It all started in 2010 with Klout.
I was reading one of my favorite websites for entrepreneurs, VentureHacks, this weekend and noticed that they are running a long piece on how to pick a co-founder. If you’ve read my blog for a while you’ll know that I’m a fan of starting businesses in a non-traditional way. You’ll be fine.
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