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While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Podcasts have a lot of upside for marketers. Let’s explore this trend in detail, from what a branded podcast is, to examples of how companies use them to connect with their audiences.
Dave Will, an EO Boston member, is the host of the EO 360° podcast. Dave and Kevin’s podcast discussion centers around providing tips for businesses that want to start a podcast that is compelling and entertaining—and ultimately, impacts business. Ask: Should I start a podcast? What’s your podcast “why”?
When I first launched my podcast, The Fractional C-Suite Retreat, I had no idea what would come from it. The actual process of making a podcast is surprisingly straightforward. The three key ingredients: a computer to record the podcast, a good microphone to capture your voice, and a software program to edit your audio.
Are you a business owner or entrepreneur thinking about starting a podcast ? For tips and guidance on the topic, we recently talked with Entrepreneurs’ Organization (EO) members who launched podcasts in 2019. In the second article in our podcast series, we talk more with these podcasting entrepreneurs.
What better way to recognize these hard-working innovators than by showcasing female founders who have been featured on EO’s Wonder podcast ? Host and EO member Kalika Yap launched the podcast as a way to share stories that empower women entrepreneurs to change the world. and more articles from the EO blog. . Listen here.
Below are nine podcasts that will kickstart your knowledge to help you close more deals and work flawlessly with creative and sales teams. . Whether you’re a conversion veteran or a startup founder just learning the basics, download and subscribe to these sales and marketing podcasts today to boost your skills: 1. No problem.
The best content to repurpose for social media is that which answers a question or delivers a tidbit that most people don’t know, including: How-to blog posts. Listicle blog posts. Podcast clips. A link to a blog post won’t get as much attention as a short video highlighting a key point from that post. FAQ answers.
Hildie’s Botonica, and host of The Alexi Cashen Podcast. First, the “Alexi Cashen Podcast” series in 2020. I interview female entrepreneurs and industry innovators on my podcast, discussing their careers, industry trends and businesses. percent by February 2021. This year, I also launched St.
Marketing plans should be approached from a holistic and multichannel perspective to ensure that all marketing efforts – from websites and blog content to social media, newsletters and email communication – tell the same story, and that results are being measured accurately. Getting the word out – successful strategies.
That’s precisely why organizations use email, social, video and, now, podcast content in their marketing efforts. Podcasts are a growing trend in content marketing. Podcasting brings your brand and your services to an engaged and growing audience. Or transcribe key details from the podcast into a blog.
I am certain that an AI can produce a podcast or video of me saying something I did not say and would not say. I post my blogs at AVC.com and also at AVC.Mirror.xyz which is a web3 blogging platform that allows me to sign my posts and store them on-chain. This is an attestation at the end of last week’s blog post.
Podcasts have emerged as a major new category in media/entertainment/news/education etc. We have seen huge deals for big podcast hosts like Bill Simmons and Joe Rogan, both of whom did transactions with Spotify for nine-figure amounts. This is when a podcast host reads out an advertisement on the show. Or so it seems.
Don’t be afraid to experiment, don’t be afraid to try something new – unless you’re really excited about podcasting and have a novel idea on how to break through the noise, it’s not worth doing. What are, in my mind, some examples of needle magnet strategies that exist today?
Contributed by Mike Malatesta , an entrepreneur, author, investor and podcast host who was a recent guest on the EO 360 podcast with host Dave Will. and more articles from the EO blog. . The post Why being selfish is a good thing appeared first on THE BLOG. Self is a misunderstood word.
She did this initially through her Social Venturers website with blog post articles, fireside chats , and masterclasses. In 2022, Anika launched the Ecosystems for Change podcast. For ecosystem builders looking to up their game, Anika’s podcast is a must-listen. Ecosystems for Change Podcast Seasons and Themes.
The Fields Where Creators Have Key Roles Content Creators produce videos, blogs, podcasts, and other media content such as YouTubers, TikTok influencers, streamers (on social platforms like Twitch), and bloggers. Software and app developers design and build digital tools, apps, or software.
a best-selling author, counselor, executive coach, speaker, podcast, radio and television host, and sports psychology coach. David was a recent guest on the EO 360° podcast discussing mindset and addiction. and more articles from the EO blog. Contributed to EO by David Essel , M.S.,
This is where we need to talk about podcast marketing as an emerging trend that a lot of businesses are subscribing to. Podcast marketing is gaining immense popularity among marketers. You will be amused to know that almost 80 percent of Americans are quite familiar with the concept of podcasts. Insights Into Podcast Marketing.
While this blog post doesn’t cover financial techniques for projection, these Inc and Forbes posts can help guide you. Check out this #DreamitDose and accompanying blog post on the most important question you should be asking investors after you pitch. Next Steps: After you correctly frame your fundraising ask, what’s next?
Amanda hosts the Event UP Podcast to share best practices for hosting memorable events. Drawing from the insights of seasoned professionals in the event industry, here are seven transformative tips from the podcast to help elevate your upcoming events to new heights. and more articles from the EO blog.
If you want to understand the software trend that drove the creation of the seed-stage VC phenomenon I wrote about it that linked blog post but in short: cloud computing drove down the cost to create startups enabling a new category of investor. If you get a chance to watch or listen on podcast I know you won’t regret it.
I certainly don’t plan on writing one—but in a way, I write a book’s worth of content every year on my blog/newsletter/Substack/whatever the kids are calling long form these days. Medium reports that the ideal read for a post is 7 minutes or 1600 words—which means that every chapter is really just 4-5 Medium/blog/long form newsletter posts.
He was also a recent guest on the EO 360° podcast. The post Why Creativity is Essential for Entrepreneurs appeared first on THE BLOG. He is also the founder and CEO of Madoff Productions , a film company that produces award-winning commercials, web content, music videos and documentaries.
CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. Smaller businesses may be attracted to blogs, social media posts, and email marketing. and more articles from the EO blog. It’s critical to set yourself apart from the competition.
Whether it’s an insight about a key problem, an amazing book or podcast share, a vendor referral, a parenting strategy, a key relationship introduction, or one of dozens of other ways we create value together. What is the latest book or podcast you loved, and why? As we know, when two EO members connect, value is immediately created.
They can be on video or in an audio podcast or just written. It can be a highly produced podcast that also posts the live video recordings, or you could just do TikTok selfie videos on your way back from taking your kids to school every day. They’re great for career changers or for whom originating new material might be difficult.
Contributed by Dr. Gleb Tsipursky , an internationally-renowned thought leader in future-proofing and cognitive bias risk management and an EO 360° podcast guest. and more articles from the EO blog. . The post Cultural re-onboarding: 3 ways to adapt to virtual collaboration appeared first on THE BLOG.
Then we ensure that our website content, such as pillar pages, subcategory pages and blogs, is up-to-date before we map out the various posts across our channels to support this vertical. The post 4 secrets to successful social media appeared first on THE EO BLOG. “Our approach is multi-faceted,” Robert expains. With over 2.4
She’s also an author and the host of EO Wonder podcast. The post Advice from Warren Rustand: Put Your Head Down and Walk Into the Storm appeared first on Octane Blog – The official blog of the Entrepreneurs' Organization.
Through her upcoming podcast, Getting Rich Together, Syama aims to amplify the voices of female entrepreneurs, inspiring others to pursue their dreams fearlessly. and more articles from the EO blog. The post Educate, Empower, Support: EO Women Entrepreneurs Are Leading the Way first appeared on The EO Blog.
When you're doing RSVPs, use a tool like Eventbrite that allows you to collect more information from each attendee--like what languages they develop in, how many years experience they have, current company, LinkedIn, blog, Twitter, etc. The whole company should get involved in reblogging and retweeting the company blog's links.
Kady was a recent Dare to Startup podcast guest where she discussed the various processes that go into running a successful startup, including how to handle e-mails, quarterly planning, team communication and more. and more articles from the EO blog. . You can do this!
In addition to leading at Nicework, Ross Drake is a speaker, part-time lecturer and host of a few podcasts—including a podcast with fellow EO South Africa member Rich Mulholland called RadEO. . The post Finding North In a New World appeared first on Octane Blog – The official blog of the Entrepreneurs' Organization.
David and Gaï also have a podcast ‘Kafe with David & Gaï’ they upload to YouTube, to better connect with their community and tell their story. On their Instagram , Twitter, Facebook, and blog, they can expand on their coffee and the individuals involved in its production and engage with customers more one on one.
Historically, podcasts have been aimed at consumers. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers. Casted’s platform is also “the system of record” for Salesforce’s 25+ podcasting shows. More thoughts on growing podcasts. “If
Even as the mountains of books, podcasts, workshops and blogs stack higher into the sky, we are not meaningfully better as a society at behavior change now than we were before all this content existed. and more articles from the EO blog. . Think about it. Because people are impatient.
Event planning Dropshipping Handmade crafts selling Pet sitting Social media management Repair service Blogging/vlogging Alternatively, consider more revolutionary business ideas like AI automation consulting or podcast-editing services. By this time, she has also released a podcast and a book. Lessons Learned : Lesson #1.
You could also podcast or participate in panels. EO members can even publish their thought leadership right here on EO Blog. Develop a website or blog to showcase your work. Develop a branded blog or website to park your material so it is always available through Google search and links to your site in all subsequent articles.
There are, however, quite a few blog posts on the subject, although most are written for an entrepreneurial audience, rather than angels themselves. And there is one really excellent weekly podcast to keep you up to speed. One good place to start would be with Bill Payne’s book The Definitive Guide to Raising Money from Angels.
One of the best ways to stay up-to-date with the latest trends and best practices is to follow entrepreneurship blogs. In this blog post, we'll look at the top entrepreneurship blogs in 2023. Founderbounty : is a leading blog and podcast on how to build a business from some expericned YC and techstars founders.
On her podcast, Systems Simplified , Adi interviewed Camela Thompson , Marketing VP at Caliber Mind, who is an expert in systematizing vital sales and marketing functions, including client follow-up. This has allowed her to produce a fantastic podcast, The RMR Podcast. and more articles from the EO blog.
He is a prominent employer brand thought leader as well as an author , podcaster and speaker. and more articles from the EO blog. . The post 3 Action steps to bake DEI into your organization’s culture appeared first on THE BLOG. They say good things come in threes; diversity, equity and inclusion are no exception.
I've been in the startup world since 2012 and only recently started finding content addressing this topic (take a look at the Startup Therapy podcast and on Josh Pigford's blog at Baremetrics). Series F-funded business, growing 400% YoY are admittedly more exciting than bootstrapped companies.
He is also the host of The Elevate Podcast. The post How the Pick Two Rule helps entrepreneurs juggle priorities appeared first on THE BLOG. There is a common saying in construction that for every project, you can pick two of three attributes: speed, quality or price. .
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