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4 Benefits of a Branded Podcast and Why Now’s The Time to Launch Yours

Entrepreneurs' Organization

While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Podcasts have a lot of upside for marketers. Let’s explore this trend in detail, from what a branded podcast is, to examples of how companies use them to connect with their audiences.

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Business podcasts: The ultimate guide to starting yours

Entrepreneurs' Organization

Dave Will, an EO Boston member, is the host of the EO 360° podcast. Dave and Kevin’s podcast discussion centers around providing tips for businesses that want to start a podcast that is compelling and entertaining—and ultimately, impacts business. Ask: Should I start a podcast? What’s your podcast “why”?

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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

When I first launched my podcast, The Fractional C-Suite Retreat, I had no idea what would come from it. The actual process of making a podcast is surprisingly straightforward. The three key ingredients: a computer to record the podcast, a good microphone to capture your voice, and a software program to edit your audio.

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How to Start a Podcast: Begin With These 3 Questions

Entrepreneurs' Organization

Are you a business owner or entrepreneur thinking about starting a podcast ? For tips and guidance on the topic, we recently talked with Entrepreneurs’ Organization (EO) members who launched podcasts in 2019. In the second article in our podcast series, we talk more with these podcasting entrepreneurs.

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Celebrating Wonder women

Entrepreneurs' Organization

What better way to recognize these hard-working innovators than by showcasing female founders who have been featured on EO’s Wonder podcast ? Host and EO member Kalika Yap launched the podcast as a way to share stories that empower women entrepreneurs to change the world. and more articles from the EO blog. . Listen here.

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Study Up on Your Sales and Marketing Tactics with 9 Must-Listen Podcast Episodes

Entrepreneurs' Organization

Below are nine podcasts that will kickstart your knowledge to help you close more deals and work flawlessly with creative and sales teams. . Whether you’re a conversion veteran or a startup founder just learning the basics, download and subscribe to these sales and marketing podcasts today to boost your skills: 1. No problem.

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7 marketing videos you can make from existing content

Entrepreneurs' Organization

The best content to repurpose for social media is that which answers a question or delivers a tidbit that most people don’t know, including: How-to blog posts. Listicle blog posts. Podcast clips. A link to a blog post won’t get as much attention as a short video highlighting a key point from that post. FAQ answers.

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