Remove lead-generation-funnel
article thumbnail

4 Benefits of a Branded Podcast and Why Now’s The Time to Launch Yours

Entrepreneurs' Organization

From leaping funnel stages with decision makers to creating mass quantities of compelling content, the branded podcast is following the growth path of the inbound blog toward a table-stakes position in an organization’s GTM strategy. Podcasts have a lot of upside for marketers. What are branded podcasts?

article thumbnail

How to Use Video Effectively at Each Stage of Your Inbound Marketing Funnel

Entrepreneurs' Organization

Best Video Types for Top-of-Funnel Marketing At the start of the funnel, you are focused on generating brand and product awareness to improve lead generation. Best Video Types for Bottom of Funnel Marketing Eventually, the most qualified leads progress down to the bottom of the funnel.

education 230
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 7 Most Effective Ways to Optimize Your Blog Content for Conversions

StartupNation

After all, they are the most direct route to taking someone from lead to customer. However, your blog posts can impact your bottom line just as significantly. . Long gone are the days when blog posts were written purely because publishing them was “something that needed to be done.”

pitching 116
article thumbnail

What Mistakes Do VCs Make When Fundraising?

Both Sides of the Table

A few weeks ago, I had the pleasure of talking to Samir Kaji on the Venture Unlocked podcast about a wide range of topics that we as venture capitalists think about everyday, including: How to build a generational firm?—?retaining It’s the mid and bottom funnel that’s hard. Let me explain. We all do it on this side of the table too.

investing 375
article thumbnail

How Can I Use Artificial Intelligence at My Startup?

Startup Blogpost

From optimizing your sales funnel to getting a head start with sales/marketing copy, here are 9 answers to the question, “How can a startup (with limited capital and resources) utilize artificial intelligence in their business?” It can also be used to convert an outline for a blog or article into a functional draft.

startup 52
article thumbnail

How to Fuel Your Startup’s Growth Engine

Entrepreneur's Handbook

To start, let’s talk about the traditional marketing funnel. The normal way business function is by splitting these stages of a user funnel into different functions. For bigger companies, this can be split even further, with each step of the funnel having a sub-team. The distinction I like to make here is “Loops not Funnels”. (I

article thumbnail

How to Use Earned Media Coverage to Drive Your Startup’s Sales

StartupNation

A great content marketing strategy should include every stage of the buying cycle: Top-of-funnel content designed to entertain and engage. Middle-of-funnel content designed to help prospects compare and research. Bottom-of-funnel content designed to help prospects validate and purchase. How to nurture leads with publicity.

media 82