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How to Balance Tech and Humanity To Cultivate Connections in Business

Entrepreneurs' Organization

As a business leader, it’s essential to recognize that while digital transformation is crucial for growth and data can influence decisions, we should never sacrifice human and emotional connections. It’s nearly impossible to replicate the complexity of human communication with all of its nuances, both verbal and nonverbal, online.

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From sales to CEO: A female entrepreneur’s journey in the beverage alcohol industry

Entrepreneurs' Organization

As co-founder and CEO of Elenteny Imports, a B2B freight forwarding logistics company, and co-founder and chief revenue officer of St. These experiences taught me that I possessed excellent interpersonal skills and demonstrated talent in sales and marketing. From hospitality to CEO. Identify your superpowers.

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B2B email marketing: Proven strategies and examples

The Zapier Blog

I'd been working in email marketing for quite a while before I took on my first B2B campaign. Of course, I knew that B2B campaigns needed to be handled differently than my usual consumer outreach, and I thought I'd made the necessary tweaks.

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Lesson #355: Artificial Intelligence is Taking Over Marketing

Red Rocket

It has even had a significant role in the marketing industry for many years (e.g., But, what has recently caught storm is the use of generative AI in the creation of many marketing creatives. They surveyed 1,000 marketing professionals across over 16 different industries and company sizes from 1 to 5000+ employees.

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Cybersecurity for Startups: How to Protect Your Business

Entrepreneurs' Organization

Manage the human element. Hence, you must address both the technological and human elements of cybersecurity from the very beginning. Kelly O’Hara is a freelance writer and content marketer who works at Copy Goals. She specializes in SaaS, Marketing and B2B topics. .

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Layoffs spell opportunity for some fintech startups

TechCrunch

Kikoff is hiring for 10 roles (a mix of hybrid and remote), including senior product manager, associate product manager, senior product designers, engineers and a growth marketing manager. The B2B payments company raised $200 million at a unicorn valuation in 2021. Nium is hiring and has a dozen open roles. Super interesting read.

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Bangladesh-based Maya, a startup focused on accessible healthcare, raises $2.2 million seed round

TechCrunch

The round, which Maya said is the largest raised by a Bangladeshi health tech company so far, was led by early-stage fund Anchorless Bangladesh and The Osiris Group, a private equity firm focused on impact investing in Asian markets. Another B2B route is partnering with insurance providers who offer Maya as a benefit.

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