Remove how-to-measure-brand-awareness
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

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The Essential Guide to Creating a Post-Pandemic Workplace

Entrepreneurs' Organization

During a COVID-19 outbreak, when it may not be possible to eliminate the hazard, the most effective protection measures are (listed from most effective to least effective): engineering controls, administrative controls, safe work practices (a type of administrative control), and PPE.”. Those that don’t are risking extinction.

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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. I’m sure it probably resonants with how most of you read the web.

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Lean and Mean: How to Boost Startup Growth on a Shoestring Budget

Entrepreneurs' Organization

Lean startup methodology fundamentally operates on a “Build-Measure-Learn” loop. The excitement of building your own business can quickly fade when faced with the reality of resource constraints. You can, too! This ensures you’re developing something customers actually want.

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8 Proven Ways to Get the Word Out About Your SourceLink Network

Source Link

In May, Abby Smith and Jessica Toms from CruxKC , SourceLink’s marketing partner, guided our discussion on how to build a successful marketing plan. In May, Abby Smith and Jessica Toms from CruxKC , SourceLink’s marketing partner, guided our discussion on how to build a successful marketing plan. The basics.

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How to Kick Start Your Community’s Startup Scene

Both Sides of the Table

The “Infrastructure Phase” of the Internet … Before we had an Internet startup explosion we needed infrastructure which spawned the original tech startup community in Silicon Valley. It required a diffusion of personal computers that led to the massive growth of Hewlett Packard, Intel, Apple Computers and others.

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