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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

In a world where everything is increasingly tailored to people’s needs, inbound marketing is crucial to getting your brand out there. Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?

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Three steps to a successful pivot

Entrepreneurs' Organization

Adjust your services to be relevant today. Stay true to your brand and commited to your clients. The COVID-19 pandemic, however, forced many of us to initiate wholesale and all-encompassing pivots in order to stay afloat. . From their experiences, we learn three key steps to making a successful pivot. .

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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

The three key ingredients: a computer to record the podcast, a good microphone to capture your voice, and a software program to edit your audio. It’s nothing related to sound engineering or fancy marketing strategies. A podcast is a marketing channel – and it can be a key part of a strategic marketing mix.

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Businesses Beware: The Danger of Generative AI for Online Fraud

Entrepreneurs' Organization

The ease of reselling digital goods in unregulated markets allows fraudsters to launder money with relative impunity. AI systems can mimic specific communication styles, resulting in highly targeted phishing attacks that impersonate trusted sources. For business owners, the implications are clear.

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Get Ahead of the Game: 4 Steps for Assessing Your Digital Marketing Needs

Entrepreneurs' Organization

A digital marketing strategy is a nonnegotiable element of a successful company. Your business’s success hinges on reaching the right audience at the right time, which is why the value of digital marketing cannot be overstated. You can begin by assessing your digital marketing needs so that you can budget appropriately.

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Audience Research 101: The Key to Creating Marketing Videos That Convert

Entrepreneurs' Organization

Whenever I try to convince someone to do something, I show them how it will benefit them. The same is true for high-quality digital marketing content. The better you know your audience, the more effective your posts and videos will be at converting leads — making audience research crucial to achieving your marketing goals.

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14 Tips on How to Sell to Private Equity and Venture Capital Funds

David Teten VC

How do you sell to them? Organize a roundtable or dinner strictly focused on your target market. It’s easier to sell to 100 people in your target market in one room, instead of setting up 100 one-on-one meetings. Identify and connect funds to investable startups. See Where are the deals?