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By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.
I've now been blogging for eight and a half years and it's undoubtedly my most valuable career asset--but not just for its reach. It has a number of ancillary benefits that a lot of people who don't blog might not realize. I blog about twice a week and that's more than most people.
I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?
And there is relationship between debating and blogging. I started blogging in 2005 and then re-started blogging about a year ago. The most important experience I have in blogging is the debate it encourages. So it goes with blogging. So it goes on my blog. Let me explain. Friends and random people alike.
I'd been working in emailmarketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized emailmarketing tactics aren't enough to create a successful B2B campaign. Cycle length Buying something on your own doesn't take very long.
Subscribe by email. I used to think you could use convenience and common sense to predict markets. One of my earliest excursions into market research was working for a research firm doing a 1979 forecast on ATMs. There’s also timing and trends, leadership, luck, and maybe even marketing. . Invested Interests.
In a world where everything is increasingly tailored to people’s needs, inbound marketing is crucial to getting your brand out there. Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?
Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.
Sign Up for The Start Newsletter * indicates required Email Address * /* real people should not fill this in and expect good things – do not remove this or risk form bot signups */ CEO Lesson #1. For example: Let’s say you want to transform customer service without breaking the bank. Need faster results? CEO Lesson #5.
Also, examples of ones that can be readily integrated into small business operations are given, plus other valuable insights about AI agents to help you grow your business. These agents can work independently or collaboratively with human users, performing customer service, marketing, finance, and operations management functions.
Jan contributed this article with help from Rhonda Suttle, EO Atlanta executive director, and Thamara Ataide, EO Atlanta marketing manager. EO Atlanta’s new EO Forum Confidential sessions are a great example. It’s a best practice to identify the type of connectors you need and find middleware tools already on the market.
Sign Up for The Start Newsletter * indicates required Email Address * /* real people should not fill this in and expect good things – do not remove this or risk form bot signups */ CEO Lesson #1. For example: Let’s say you want to transform customer service without breaking the bank. Need faster results? CEO Lesson #5.
Ok, back to the VC content marketing. What are, in my mind, some examples of needle magnet strategies that exist today? GET ALL MY POSTS VIA EMAIL (first and free) Bluesky has the JUICE, FOLLOW ME THERE -> [link] As a result I’ve seen hundreds of VC decks, all certain they will be among the top performers.
I see it on email even more. Brunson’s short and to-the-point blog post, “ It’s Called Networking, Not Using.” ” In it he talked about how he gets daily emails asking for intros to Oprah (he does a lot of work with her) and his advice. It’s why I wrote the blog post on 50 Coffee Meetings.
Let’s say that your ideal clients are CEOs of mid-market companies that need your consulting services. Using the two examples above, it should be clear that these audiences are completely different. Seriously, think about the differences as you create marketing plans that will help you get in front of the right audience.
Using video content as part of your digital marketing strategy can be very profitable. Educational videos, whiteboard animations, video explainers — each popular type of marketing video brings something unique to the table, and it’s critical to use the right tool at the right time to get the results you want!
While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Podcasts have a lot of upside for marketers. If five million podcasts sounds impressive, there are over 600 million blogs (Source: Internet Live Stats, 2022).
We all know that funding markets have changed for startups. I have blogged about some of the downside consequences of the changes and the private information I have says the consequences are much worse than is reported in the press since few people publicly talk about. Let me give you a real world example from this week.
Blogging can be a profitable side business. You can monetize your blog through affiliate marketing, sponsored posts, display ads, and selling digital and physical products. Some bloggers become so successful that they turn blogging into a full-time business. million per year from their blogs. What is a blog?
Blogging can be a profitable side business. You can monetize your blog through affiliate marketing, sponsored posts, display ads, and selling digital and physical products. Some bloggers become so successful that they turn blogging into a full-time business. million per year from their blogs. What is a blog?
Here is an example from pw0ncakes. Here is a n example from Brerrabbit , whoever that is. I CERTAINLY opened myself up to attack by writing my original blog post about job hoppers with some incendiary language and tone. But the comments on my own blog were so much more balanced with people taking both sides of the debate.
Blogging can be a profitable side business. You can monetize your blog through affiliate marketing, sponsored posts, display ads, and selling digital and physical products. Some bloggers become so successful that they turn blogging into a full-time business. million per year from their blogs. What is a blog?
And it’s the latest in a series of investments we’ve made in building out our practice as the LA technology market continues to grow robustly and attract entrepreneurs and investors. Sam in the perfect example. He sent me a few nice emails. Jordan Hudson. So I had a sense that I knew who he was. A year or so passed.
I think this is a Seriously great example of how this process works for at least one VC – Upfront Ventures. On August 23rd, 2013 I had an email intro from my good friend and trusted source Jeff Berman who only sends me stuff when it is somebody he respects (ie a strong filter vs. those who send casual intros).
A customer relationship management tool (or CRM) is a critical hub for sales and marketing teams—but it's not just a place to store contact details. It's about keeping that data up to date, ensuring the right people take action at the right time, and creating consistent, scalable workflows across your entire go-to-market motion.
It’s why I always work hard to find images for my blog posts & why all of my keynote presentations are visual rather than bullet points with words. One example is driving, which has an actual physiological reason it makes you creative. When I write a blog post I often see the words before I write them.
We will seize new opportunities to address operational and structural challenges and to gain a leadership position in the market by integrating sustainability into our organizational processes. Following are some examples of how EO will be supporting its members in their sustainability journey. Email EO today. .
As soon as you hit that purchase button, you'll receive an email confirmation. That's email automation at its finest. But then let's say you receive a welcome email which offers you tips and resources on pet care. Those are all examples of emailmarketing. Probably a shipping update, too.
If you read this blog often you'll know that I'm a huge fan of First Round Capital. One example is that they introduced a program where their founders can pool together shares from their company and exchange them for a small portfolio of other First Round Capital companies. Then they consider if it is a big enough market.
I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. No cookies for guessing which reason they use to market to us. Cialdini who is also author of a very well received book called “ Influence &# (which I plan to read).
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Conference and webinar registration forms ask for name, email address, company and job title. You’re in charge of operations, sales, marketing and finance. How does your revenue, client roster or email list compare to the year before? Making the mindset shift appeared first on THE BLOG. What’s in a title? How about you?
What does a day in the life of a content marketer look like at your company? Check out this great example of a welcome video done right! Expand your library to cover new ground as your company enters new markets or develops new products. But doing onboarding right goes beyond a generic “Welcome aboard!”
Written for EO by Nico Prins, a communications consultant who specializes in internet marketing. . Write blog content, including for social media platforms like LinkedIn. Don’t rely on already published examples, as those have likely been edited by the publication’s staff. Create content for a company website.
Contributed by Chris Kirksey, an EO member in Austin who is the founder and CEO of Direction , an SEO software and services company that helps entrepreneurs set their online strategy in the right direction to accelerate sales, grow the business, and dominate your market. and more articles from the EO blog.
Spreading your income across multiple sources not only cushions you against market fluctuations but also opens up exciting new avenues for yourself and your team. Explore New Markets Exploring new markets is a very powerful way to start diversifying your revenue streams. One of the best examples of this strategy is Amazon.
For example, breathing, walking, driving to a familiar place and blinking are things we have done so many times that they don’t require much cognitive capacity: these functions run on autopilot. and more articles from the EO blog. During these activities, we usually lack spare capacity for free thinking or brainstorming.
Designing a results-driven marketing strategy is an essential priority for business leaders who want to stay competitive. And it’s impossible to expand or scale without a well-executed marketing plan. Your calls, texts and emails are acknowledged. As Gartner noted in a 2022 report , about half of CEOs planned to push growth.
By Will Swayne, an EO Brisbane member and Head of Strategy at lead generation agency Marketing Results. In our excitement for the new year, entrepreneurs often create new, bigger marketing plans for their first quarter. These might include activities such as: Publishing blog articles more regularly. I know I do.
Brad on blogging. How did you start blogging? “My My initial desire to blog came from something that’s always been my approach to investing – I’m a nerd and I love to play with the technology and part of my approach has really been to understand things both at a user level and at a reasonably deep tentacle level.
Companies in developed markets have churned out profits at a historic pace, despite massive economic dislocations like the bursting of the dot-com bubble in 2000 and the global financial crisis eight years later. For example: 1. The post 3 steps toward agility and resilience appeared first on THE BLOG.
Spreading your income across multiple sources not only cushions you against market fluctuations but also opens up exciting new avenues for yourself and your team. Explore New Markets Exploring new markets is a very powerful way to start diversifying your revenue streams. One of the best examples of this strategy is Amazon.
What gets less attention, but is equally (if not more) valuable, is the business-use side of GenAI content creation: marketing. Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development.
Challenges and risks of AI integration Real-world examples of AI integration by department 6 steps to implement AI business integration Integrate AI into your workflows smoothly with Zapier What is AI integration? For example, Zapier is GDPR and CCPA compliant and gives you clear control over how data flows through your automations.
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