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3 Ways Your Company Can Live By Its Core Values

Entrepreneurs' Organization

If you are reading this, my guess is you have a pretty good idea of what core values are—the guiding principles companies are founded on. I want to push that definition further, dig into the challenges that come with actually living by our core values. Build from your core values, up. Make Mama proud.

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Strategic Casting: How to Fish For Your Ideal Clients and Employees

Entrepreneurs' Organization

Let’s say that your ideal clients are CEOs of mid-market companies that need your consulting services. Smaller businesses may be attracted to blogs, social media posts, and email marketing. Without the right people in the right seats who live by your core values and culture, you won’t be able to deliver to your ideal client.

culture 260
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The business model of the future

Entrepreneurs' Organization

Erich Joachimsthaler , founder and CEO of VIVALDI envisions a new business model—one that creates shared value for all. In your book, The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society , you write that the future is about creating value for everyone. That’s 1.3

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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. rollout support.

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On Launching a Brand – Upfront Ventures Four Months In

Both Sides of the Table

I often advise startup companies not to try and pin all of your brand equity into an announcement. If you choose your name well and it represents what your customers value in you then it will be memorable, differentiated and meaningful. We have a few portfolio companies going through brand changes.

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The need for diversity and inclusion remains

Entrepreneurs' Organization

In my companies—IFOTA, a uniform wholesaler, and Anouconcept, a PR and marketing firm—we have team members from diverse backgrounds. For us,” says Nyree Hibberd , CEO of Koh Living , “the key to inclusion is to ensure that we appreciate the differences in each other while bringing everyone back to our core values in the business.

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7 EO members explore the impact of core values

Entrepreneurs' Organization

In this third installment of Kym Huynh’s Leadership Toolkit series, Kym asked successful entrepreneurs from EO chapters around the world, “How important are values? Those who don’t conform to these values aren’t a natural fit, and leave accordingly. These values are our guiding principles.