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AI integration: How to bring AI into your workflows

The Zapier Blog

Instead of logging in to a separate app to ask ChatGPT a question, for example, you might build a workflow that automatically routes customer support tickets through an AI model to summarize the issue, determine urgency, and assign it to the right team—all before a human ever looks at it. Table of contents: What is AI integration?

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CRM automation guide

The Zapier Blog

In this guide, we'll walk you through what CRM automation is, why it's important, and how you can automate your CRM software to streamline your lead management. In this guide, we'll walk you through what CRM automation is, why it's important, and how you can automate your CRM software to streamline your lead management.

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The best pipeline management software in 2025

The Zapier Blog

These apps offer the AI, automation, documentation, and reporting features that you need to keep the lead pipes (the ones pronounced leed , not led ) flowing smoothly. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

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What is AI automation? And how your business can use it

The Zapier Blog

Working at Zapier means I spend a lot of time thinking about how to make software do my job for me. Not in a replace-me-with-a-robot kind of way (I like health insurance); more in a I-should-be-focusing-on-more-important-things kind of way. Automation used to be the best way to do that. Now, I delegate to AI automation.

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Hack your CRM: Build your own custom reporting without the enterprise costs

The Zapier Blog

And they're a must-have for sales teams to track leads and convert them into paying customers, keep pipelines organized, and make sure every interaction stays neatly in one place. CRMs do a lot of things well. Fortunately, you can use a little automation to create workflows that exactly fit your needs. " — Reddit thread. "I

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5 ways to automate Grain with Zapier

The Zapier Blog

If you use an AI transcription tool like Grain , you know it can transcribe, summarize, and pull insights from recordings automatically in the background of every meeting. To get value from it, you'll want to add a third step to your Zap that sends those summaries elsewhere so that everyone can access them. New to Zapier?

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5 ways to automate Grok with Zapier

The Zapier Blog

From enriching leads with online info to creating images from briefs, you can make Grok a hands-on collaborator inside the rest of your tech stack. But by connecting Grok to Zapier, you can automate this research the moment a lead enters your pipeline. Automation can change that. Here are five ways to get started. Learn more.

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