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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, you read blogs. People often ask me why I started blogging. This post originally ran on TechCrunch. Absofuckinglutely. It really started simply enough. accessibility.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. So how exactly do you break out then? I am a VC.

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In Defense of Uber: An Unbiased Opinion

Both Sides of the Table

Clamping down on app ecosystems. The story on Uber has been written about ad nauseam, which is why I’ve been reluctant to weigh in. But enough people have asked my perspective so I decided to weigh in with my non-conformist view. I love Uber and I don’t believe there has yet been a real scandal. Grievances – yes.

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The Double Standard of Female CEOs Moving Fast and Breaking Things

This is going to be BIG.

Even after Fowler’s article came to the forefront and investors Freada and Mitch Kapor broke ranks with their silent co-investors in their now-famous open letter , things didn’t get better. The company’s bad behavior was nothing new. They got worse. They blame everything in their life on somebody else. Good luck,” Kalanick told his driver.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. It’s worth a quick read. My argument is pretty simple. If you’re a technology startup you need to excel at product, of course. Link has a summary of his argument plus a great video).

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Five Tips for Getting PR for Your Startup

This is going to be BIG.

I like the angle you took on this particular article/I appreciate that you''ve taken the time to highlight what all these companies are doing because others aren''t/something nice about the reporter''s effort. Think about who else is in your space--other wearables companies, companies also focused on the smart home, you name it.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I believe growth hacking is about all of this. I’d strongly encourage you to read it. Calling a tail a leg doesn’t make it a leg.”.