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My journey really began when I founded Marquet Media, where I applied strategic PR techniques to help brands build lasting, impactful narratives. Over time, I realized that my true passion lies in empowering entrepreneurs and helping them create sustainable, scalable businesses.
Leaning back in my chair and pensively staring into the digital whiteness of the Google Doc (about to type this article), I’m thinking how many times I actually pronounced (in my head or out loud), “ If only someone had told me this before ,” as a founding CEO. And so, in 2005, I decided to start a business with only $100 in my pocket.
Leaning back in my chair and pensively staring into the digital whiteness of the Google Doc (about to type this article), I’m thinking how many times I actually pronounced (in my head or out loud), “ If only someone had told me this before ,” as a founding CEO. And so, in 2005, I decided to start a business with only $100 in my pocket.
As a kid, I was deeply traumatized by the Borg in Star Trek: Next Generation —so it's safe to say that I had some baggage to work through when I first started hearing the term "AI integration." I'll also share a step-by-step approach to bringing AI into your workflows (no neural implants required).
Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. Automated Customer Journeys : Create behavior-triggered workflows to deliver timely, personalized messages based on subscriber actions and engagement patterns.
Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. 5 (400+ reviews) MailerLite Creators and small businesses Simple interface with website builder Free (paid from $10/month) 4.6/5 Let’s dive into the best Brevo alternatives on the market today! (TL;DR)
As far as I'm concerned, a card swiper is a card swiper—I'm not paying attention to the specific logo on the device when I'm making a purchase. But what might be a pretty inconsequential difference to consumers like me will have a big impact on sellers.
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And with search engine algorithms and social media platforms constantly in flux, having a rich email list that you own and control is more important than ever. And with search engine algorithms and social media platforms constantly in flux, having a rich email list that you own and control is more important than ever.
The first time I opened a GitHub link, I had no idea what I was looking at—just a bunch of files, commit messages that might as well have been written using hieroglyphs, and a lot of buttons I was too scared to click. Here, I'll walk you through what GitHub is, how it works, and ways to start using it.
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Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. 5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing hub with website builder Free; $13/month paid 4.4/5 Let’s dive into the best Brevo alternatives on the market today. (TL;DR)
And while you might feel very attached to the email account you opened when you were a pre-teen— dragonmaster93[at]gmail.com does have a nice ring to it—it's time to swap that out for one that ends with your business domain name. But here's the thing: most custom domain hosting platforms have outdated email interfaces and features.
Discover how individuals from law, journalism, tech, and more have leveraged their unique experiences to forge new, thriving careers. ” Staying the same person or relying on old tactics simply isn’t enough to sustain growth. At the time, I was also newly pregnant and running a baby carrier brand with my co-founder.
Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. 5 (1000+ reviews) Mailchimp Small businesses needing all-in-one marketing Comprehensive marketing hub with website builder Free (paid from $13/month) 4.4/5 Let’s dive in. (TL;DR) 5 (1000+ reviews) 4.4/5
Make your own custom AI chatbot Try Zapier Interfaces I've spent countless hours using both apps in my personal and professional life. For example, I used Jasper to help me scale content production for my previously niche website. And I've been using ChatGPT to take care of other time-consuming tasks in my work.
Decade-ago me would have laughed if I heard myself say this, but TikTok is a solid bet for almost any marketer. Case in point: as a business owner, I grew my new TikTok account to over 1,200 followers and 150K views in a matter of months. I've also added a few myself.) A personal account is the most popular option.
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One of the first plugins I heard about when I started using WordPress was Yoast SEO. I had no idea what SEO stood for, let alone why I needed an SEO plugin for WordPress. Since then, I've learned the value of SEO, and I've used both Yoast SEO or Rank Math on my WordPress sites. Learn more.
I take fantasy football way too seriously. Every season, I use a Google Sheet that tracks player stats, waiver wire targets, bye weeks, injury reports, and a deeply personal grudge list of everyone who's tried to hoodwink me into a lopsided trade. Table of contents: What is a CRM? Why is a CRM system important?
You have to itemize charges, add taxes, track who paid, and chase down clients who don't pay. I've been updating this list for a few years now. This year, to help you avoid analysis paralysis, I researched more than 50 free invoicing apps and spent several days testing the top contenders. Here's what I found.
In college, I wrote for the school newspaper, and my beat was reporting on the Student Government Association (SGA). And I can't blame them—minutes were kept in a scattered Word Doc and could put a civics professor to sleep. Check out these eight meeting minutes templates and examples for different types of meetings.
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Use automation to support brainstorming, delegation, and communication Learn how I do most of my mind mapping digitally—and even when I don't, I often recreate a paper mind map online so that I can have it safely stored and easily searched. I didn't, but I'd definitely buy one.
But if you have a small operation and love the idea of tinkering under the hood, I've built a free spreadsheet CRM template to start you off. I'll also give you a step-by-step guide to turning a blank canvas into a bustling hub of customer interactions. I named mine "Customer Data."
Contact Sales I work at Zapier, an enterprise that not only helps other businesses automate their workflows, but relies on automation to power our own internal operations. Contact Sales I work at Zapier, an enterprise that not only helps other businesses automate their workflows, but relies on automation to power our own internal operations.
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Before you know it, you're ordering three extra pizzas and wondering how a cozy evening ballooned into a 15-person rager that would make the Fyre Festival organizers say, "Wow, that got out of hand." And if you haven't, congratulations on having boundaries, I guess? " We've all been there.
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I recently did a post for startups on understanding sales people. A few people have asked me to try and define the perfect startup organization chart. I don’t believe that one exists. But I do have more insight into understanding your startup team. Ihave much experience in this domain.
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I just read well written pieces on the topic by Ross Kimbarovsky , Robert Scoble , Paul Carr and the NY Times. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important.
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Whether that's turning a bunch of data into a live website or visualizing relationships between piles of notes, they've got you covered. At times, though, when I want to focus on jotting down and brainstorming ideas, Notion's limitless options can feel distracting. Here's what I found.
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ShouldI use AI to help with a blog? Local SEO How often have you searched stores or services near your location on Google Maps? Create a specific landing page on your website leading to your Google Maps address and targeting specific keywords related to your business. What about social media?
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