Campaign Monitor

MAY 30, 2025

Industry-Leading Deliverability : Ensure your emails reach the inbox with tools like Inbox previews, spam testing, and access to deliverability experts. Key features AI-Powered Tools : Generate email copy, subject lines, and even design elements using Intuit Assist—far more advanced than anything ConvertKit offers.

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The Zapier Blog

JULY 7, 2025

In this guide, we'll walk you through what CRM automation is, why it's important, and how you can automate your CRM software to streamline your lead management. A lot of times, the "other system" is used for lead capture, like a form on a website. Here's how automation plays out on both sides of the funnel.

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Campaign Monitor

MAY 30, 2025

We’ve tested 16 leading alternatives to find solutions that might be a better fit for your specific needs. 5 (5000+ reviews) Brevo Budget-conscious businesses Generous free plan with unlimited contacts Free plan, $9/month 4.5/5 Let’s dive in. (TL;DR) delivery rate with AI-powered content creation $15/month 4.2/5

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The Zapier Blog

JUNE 18, 2025

Maybe they're enshrined in a 30-page document hidden away in the depths of a shared drive you can't even remember, or perhaps they exist as a series of folklore-like instructions passed down through generations of bewildered employees… "Legend says, on a full moon, if you sacrifice a toner cartridge, the expense report gets approved."

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The Zapier Blog

JUNE 15, 2025

Zoho apps: An overview I had a chance to chat with the Zoho team, and they told me the company funnels 50-60% of its revenue into research and development. Category Description CRM Sales Manage your sales process and client communications, including leads, contacts, accounts, and deals.

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Campaign Monitor

MAY 30, 2025

Inflexible pricing structure — Long-term plans can lead to unexpected auto-renewals with rigid refund policies that favor the company over customers. AI Writer — Use generative AI to generate content, brainstorm ideas, repurpose content, and optimize CTAs and messages for specific audiences.

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The Zapier Blog

JUNE 12, 2025

Email marketing automation is the use of software, predefined rules, and automated workflows to send messages based on specific actions your leads, subscribers, or customers take. It involves managing each and every touchpoint across the entire customer journey, from first capturing leads to nurturing them and capturing feedback.

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The Zapier Blog

JULY 1, 2025

Read AI operates in the background of your calls, using AI to generate meeting summaries, transcripts, and action items. Afterwards, you'll probably need to assign specific tasks to your team members or send leads a follow-up note. Fortunately, AI transcription tools like Read AI can help.

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Entrepreneurs' Organization

SEPTEMBER 13, 2023

Best Video Types for Top-of-Funnel Marketing At the start of the funnel, you are focused on generating brand and product awareness to improve lead generation. Best Video Types for Bottom of Funnel Marketing Eventually, the most qualified leads progress down to the bottom of the funnel.

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Entrepreneurs' Organization

NOVEMBER 29, 2023

From leaping funnel stages with decision makers to creating mass quantities of compelling content, the branded podcast is following the growth path of the inbound blog toward a table-stakes position in an organization’s GTM strategy. Podcasts have a lot of upside for marketers. What are branded podcasts?

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Entrepreneurs' Organization

AUGUST 4, 2020

Generally, we’ll pick a content vertical that we’re focusing on for the month. Then we ensure that our website content, such as pillar pages, subcategory pages and blogs, is up-to-date before we map out the various posts across our channels to support this vertical. “Our approach is multi-faceted,” Robert expains. With over 2.4

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StartupNation

JULY 26, 2021

After all, they are the most direct route to taking someone from lead to customer. However, your blog posts can impact your bottom line just as significantly. . Long gone are the days when blog posts were written purely because publishing them was “something that needed to be done.”

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Entrepreneur's Handbook

AUGUST 22, 2023

To start, let’s talk about the traditional marketing funnel. The normal way business function is by splitting these stages of a user funnel into different functions. For bigger companies, this can be split even further, with each step of the funnel having a sub-team. The distinction I like to make here is “Loops not Funnels”. (I

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Startup Blogpost

FEBRUARY 10, 2023

From optimizing your sales funnel to getting a head start with sales/marketing copy, here are 9 answers to the question, “How can a startup (with limited capital and resources) utilize artificial intelligence in their business?” It can also be used to convert an outline for a blog or article into a functional draft.

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Startup Blogpost

MARCH 22, 2024

We gathered 30 invaluable strategies from SEO Analysts, Founders, and other experts, ranging from optimizing content with targeted keywords to crafting blog posts that answer key questions. The advantage of Web Stories is that you can condense existing blog content or other content for easy sharing on various social media platforms.

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Startup Blogpost

FEBRUARY 3, 2023

Matthew Ramirez , CEO, Rephrasely You Stand Out Amongst Competitors A brand blog is essential in content marketing. Some terms may not be recognized by a new audience, and you can use your blog to inform them on the topic. In doing so, readers will gravitate to the blog while the website increases its domain rating.

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Hunter Walk

SEPTEMBER 2, 2022

Are we going to see a new generation of service and trade employees turning to unions? I’m no policy wonk, nor do I put much faith in our current political landscape to enact sustained change (even though you’d really expect better ROI on the $Billions that Labor has funneled to Dem politicians over past few decades). Next question.

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Startup Blogpost

NOVEMBER 9, 2023

From using listicle blogs for high-value traffic to maximizing content accessibility and reach, these experts share their most effective tactics to achieve marketing goals. You can also create blogs for alternative tools. This strategy has proven to be a hit and has earned us featured snippets or top positions in SERP.

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David Teten VC

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. Her answer? ‘I

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Ian Hathaway

MARCH 31, 2020

Some of the hardest working and most brilliant minds on the planet have been shaping the world’s leading innovation ecosystem for decades. This “ mission-driven state ” generated enormous demand for computing and communications technologies, which shaped entire industries around Boston and Silicon Valley. Clearly, it is. Permalink.

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Reforge

OCTOBER 20, 2022

In this blog post we’re going to make the case for why and how you’ll be able to move your business forward with big experiments. Mike Taylor Mike was a co-founder at Ladder, a 50-person growth marketing agency, leading the ad operations, data science, and product teams. Today it generates $209.5

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David Teten VC

DECEMBER 4, 2019

Capria leads the “largest network of collaborating fund managers in emerging markets” Their product Edge enables you to benchmark your internal processes against other investors. Many tools designed for B2B marketing in general are also relevant to investors. 2) Market . Betterfront.io Her answer? ‘I

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Entrepreneurs' Organization

DECEMBER 14, 2015

By Arman Sadeghi, an Octane blog contributor and CEO of Titanium Success. Action item: Focus on creating one piece of educational content per month and do three things with it: put it on your company blog, send it out to your email list, and make printed copies available to distribute when meeting with prospects and clients.

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Y Combinator

MAY 15, 2019

Chris Best [21:46] – You have to have that whole funnel. Then everybody wants to get access to this content that they need to pay for, or do you want it public to grow the audience to engage the funnel size? How they generate the ROI and the CAC, so if you have a direct response.

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Entrepreneurs' Organization

JANUARY 6, 2016

By Will Swayne, an EO Brisbane member and Head of Strategy at lead generation agency Marketing Results. After the holiday season is over, many entrepreneurs approach January with big customer acquisition and revenue generation goals for the coming year. Intensifying traffic generation campaigns. I know I do.

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Both Sides of the Table

MAY 19, 2013

Jonathan Strauss took this issue head on in a blog post that I believe every startup founder should read on “ Replacing Oneself as CEO.” I know because I marked the occasion with a blog post on how to have a great VC meeting. Jonathan shared that experience in his blog post so I won’t repeat it. chapter unfold.

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propel(x)

JULY 11, 2022

The next generation of wearables go beyond step counters into biosensors that offer real-time feedback to help patients and their doctors monitor chronic and acute conditions. These two companies, alongside dozens of other startups, are leading the way in reusable rockets and space innovation. Investors funneled $15.4

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Campaign Monitor

MARCH 8, 2022

This kind of email newsletter works best with an engaged audience who is further in the conversion funnel — they’re actively looking for courses, webinars, boot camps, and workshops from GA. It’s a core pillar of their brand to lead with visuals, because a home is a physical and emotional experience before it can become a digital one. .

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Jason Malki

SEPTEMBER 13, 2022

Launch a blog on your website, and interview buyers from your industry to publish content that features opinions other buyers will care about. Have featured contributors from your industry post your blog content on their social profiles. Launch a website that defines your product’s value, and addresses customer objections.

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The Zapier Blog

APRIL 10, 2023

At its core, the goal is to nurture relationships with potential customers, build brand awareness, and generate sales. When done right, B2B email marketing provides valuable information that encourages the recipient to make a purchase or take another desired action to move through the marketing funnel.

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Entrepreneur's Handbook

NOVEMBER 6, 2023

Next, you’ll want to create a “Coming Soon” page on Product Hunt to funnel leads towards your upcoming launch. This page helps generate organic buzz and drive visitors to a page with clear intent. Step 3: Create a “Coming Soon” page ? Step 4: Identify and build your distribution ?

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David Teten VC

DECEMBER 12, 2017

AngelList is by far the most popular platform amongst respondents, whilst some 39% of funds replied that they don’t review any of those platforms for deal leads on a regular basis. The flexibility of Streak to adapt to a general set of processes was a major plus compared to specialized solutions. Respondents. .

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Both Sides of the Table

JUNE 22, 2021

A few weeks ago, I had the pleasure of talking to Samir Kaji on the Venture Unlocked podcast about a wide range of topics that we as venture capitalists think about everyday, including: How to build a generational firm?—?retaining It’s the mid and bottom funnel that’s hard. Let me explain. We all do it on this side of the table too.

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This is going to be BIG.

JANUARY 24, 2011

From what I've seen, most companies simply don't get enough people in the top of the funnel. These are some tips focused on getting as many relevant people in the top of the funnel as possible--the most challenging thing for a growing company long on expansion plans but short on time, brand awareness, and extra money to spend on recruiters.

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StartupNation

OCTOBER 20, 2021

Analyzing their behavior over time helps you identify trends that lead to conversion – whether it’s making a purchase, booking an appointment, subscribing to your newsletter or downloading an e-book. This means that the leads you generate will be of higher quality, which will eventually boost your conversion rates.

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TechCrunch

DECEMBER 19, 2022

It goes beyond strategy, using AI and NLP to generate actionable advice on how to improve content. Tracking performance scores that go beyond popularity gives you a better idea of why a particular page or content funnel isn’t doing as well as it should be. The biggest benefit of this is content that establishes trust.

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The Zapier Blog

APRIL 13, 2023

With Zapier, you can connect lead data and customer touchpoints to analytics tools to streamline your reporting and automatically generate a complete picture of your campaign performance. Track data in one central location Life would be so much simpler if all your leads and campaign metrics came from one channel, right?

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