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21 Facebook ad examples (and why they work)

The Zapier Blog

I've grouped them into categories to make things easier to scan, but keep in mind: the best ads don't always fit neatly into a box. That kind of third-party validation builds instant trust, especially in a category where trust is everything. Many blur the lines between formats, and that overlap is often what makes them work.

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The best pipeline management software in 2025

The Zapier Blog

Boost your team's productivity Automate your CRM The best pipeline management software helps sales teams by keeping prospects engaged and the data you have about them organized. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

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Top 16 Klaviyo Alternatives Put to the Test – #1 Revealed

Campaign Monitor

5 (5000+ reviews) Brevo Budget-friendly marketing Generous free tier with CRM features Free; $9/month paid 4.5/5 5 (70+ reviews) HubSpot All-in-one marketing needs CRM integration with full marketing suite Free (paid from $15/month) 4.4/5 Free plan; pricing starts at $12 USD/month 4.7/5 Free plan; pricing starts at $12 USD/month 4.7/5

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What is AI automation? And how your business can use it

The Zapier Blog

The Agent then scores the lead based on this research and delivers a rich summary of its findings right to your CRM, arming your sales team with the intel they need to focus on the best prospects first. For example, a bot that automatically categorizes users in a CRM based on how they subscribed to a newsletter is a form of RPA.

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What is AI orchestration? A guide to intelligent systems

The Zapier Blog

For example, a traditional workflow might route customer support tickets based on category tags. It standardizes lead data (such as names, employee counts, and job roles) before storing it in your CRM, ensuring consistent, automated lead capture.

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What is Zoho? And why does it have a zillion apps? 

The Zapier Blog

For example, sales and marketing teams might use Zoho CRM to organize contact info and manage relationships with current and prospective customers, whereas accounting teams may rely on Zoho Books to manage their financial operations. Zoho offers some of its apps for free, including a free forever edition of Zoho CRM for up to three users.

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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

Boost your team's productivity Automate your CRM Turns out, a CRM (customer relationship management) app is like my fantasy setup, but for people with actual responsibilities. So, let's talk about what a CRM is, why you need one , and what you get out of using it. Table of contents: What is a CRM?