This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I’ve spent the past 15 years working in public relations, branding, and digital marketing, building a career that intersects several passions of mine—startups, health and wellness, and, most recently, parenting. These three areas have really shaped how I approach brand-building for startups, integrating personal values with strategic growth.
Build not a Company but a Family United Around Shared Values One of my first lessons in entrepreneurship was this. The key secret to successful business-building lies in people who share your passion and become your family. A fast and convenient mobile experience is the new default customer experience.
Build not a Company but a Family United Around Shared Values One of my first lessons in entrepreneurship was this. The key secret to successful business-building lies in people who share your passion and become your family. A fast and convenient mobile experience is the new default customer experience.
It means connecting AI tools—like ChatGPT , Claude , or custom models —to the apps and systems your team already uses, so they can help you automate repetitive tasks, surface better insights, and move faster. With Zapier, AI integration is about making your workflows work better. Or, let's say you're managing a content team.
And building awareness around your startup can be a tough task. However, there’s a challenge: The competition for customers is high given the low entry barrier. So if you’re looking to attract potential customers and convert them into leads and paying customers to drive more revenue and grow your business then keep reading.
Career reinvention is a powerful journey, and this article showcases real-world examples from successful entrepreneurs. Drawing on insights from experts across various fields, these stories highlight the diverse paths to professional transformation. This pivot taught me that success isn’t always found on the expected path.
A smaller audience lets you connect on a deeper level, personalize your messages, and build a loyal community that genuinely values what you offer. When done right, even a handful of engaged subscribers can help you grow your side hustle, increase sales, and build a brand people trust.
And a delivery success message once those goodies have arrived. They're intended to deliver timely, personalized content to you, the customer, to deepen engagement and encourage repeat purchases. Your own customers need it. That's email automation at its finest. Every industry benefits from email marketing. Learn more.
Undermines trust and credibility: When you consistently over-promise and under-deliver because of scope creep, people stop believing anything you say about resources or schedules. " We've all been there. Scope creep often begins innocently. "Could "Could we just add this one small feature?
A study of Jill Nelson offers a Master class on what it takes to build a thriving business. She is truly exceptional, and I owe a lot of my own success to what I learned from her. Here’s her story. I knew that if I could keep customers happy, they would stay, tell others — and our business would grow.
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). Trust me I, too, have a million other responsibilities.
Banking experts said people wouldn’t trust their money to machines and wanted personal attention inside the bank, with the tellers. Some say it changed Apple from failure to success. . Money to build the business is the number one challenge for most startups. Subscribe by email. Invested Interests. June 17th, 2012.
From the initial step of validating a product idea before investment, to the crucial aspect of prioritizing exceptional customer service, these leaders share their insightful stories and strategies for success. Then, build a simple landing page showcasing these renderings and the product’s benefits.
Yet they are a dime a dozen when compared with the number of talented technologists who have the skills to build and ship a product and who can essentially choose their opportunities as they wish. This really depends on what you are building. It goes without saying that being a startup founder is more popular than ever.
Startup culture is informal, which is why some workers end up with job titles like “customer delight manager” or “product whisperer.” 3 ways fractional CFOs can fast-track a startup’s success. 3 ways fractional CFOs can fast-track a startup’s success. What happened to Paytm’s IPO valuation?
This is something I had to learn the hard way: What you hear in the media or read on a company blog post often simplifies the process, and sometimes fails to cover the trajectory that minority founders, in particular, must follow to secure funding. It is usually not given all at once due to what I consider to be a lack of trust.
We gathered 30 invaluable strategies from SEO Analysts, Founders, and other experts, ranging from optimizing content with targeted keywords to crafting blog posts that answer key questions. Dive into the collective wisdom of these professionals to boost your startup’s online presence.
Customers: One of the biggest issues for any Web3 marketer is the lack of case studies and customersuccessstories. If you have happy customers, use them to power your marketing by creating compelling case studies that serve as the ultimate social proof needed to convert prospects into customers.
11 Startup Content Marketing Strategies That Actually Work To help startups navigate the complex world of content marketing, we’ve gathered eleven successful strategies from industry professionals, including CEOs and Content Marketing Managers. You can also create blogs for alternative tools.
Companies can use content to educate potential customers about their product or service, and even offer free samples or discounts for a limited time to get people to try out their business. A loyal following can also help your business grow, as customers can share content about your business with others to draw in more customers.
His leadership has positioned Data² as a trailblazer in providing secure, explainable, and trusted AI solutions. I wanted to develop a platform that didn’t just gather data but integrated it from diverse sources, analyzed it with AI, and provided decision-makers with real-time insights they could trust.
That line of questioning led Mittal and co-founder Boris Silver to build FundersClub in the way they did. They're basically both together trying to build amazing companies. And obviously it's the founders who are building the companies the investors are merely there to be signing up to help.
As I’ve reached a high level of success in my own business and coached hundreds of six- and seven-figure female entrepreneurs, I’ve seen one theme repeatedly: Financial success is amazing, but with business growth comes added external pressure — pressure from your team, your advisors, and even your customers.
I still remember reading Eric Ries’ blog post that first coined the term “Lean Startup” in September 2008. I still remember reading Eric Ries’ blog post that first coined the term “Lean Startup” in September 2008. It fully encapsulated a new way to build startups that was starting to take hold in Silicon Valley.
I have been fortunate to spend over two decades as a technology leader, building and deploying cross-channel web applications. This interview is with Anjan Pathak , Co-founder at Vantage Fit. As the co-founder of Vantage Fit, I am deeply involved in driving our technological progress.
And of course we talked about many of my views of building startups. So my family is Jewish and very typical immigration story – his father left Romania at 19, had to get a fake passport in order to get out of the country, left and never went back, and left in the middle of winter and got frostbite. I grew up in Northern California.
Often times we see “success” and think that it was “overnight” We forget that most of the business success we see, was a slow and steady progression of mistakes, of learning. How to build a brand that will benefit your business? Three or more steps forward and 1 step backward. Transcription).
If you want to know about the state of solo GPs — which oh boy, is it rocky — please read my TC+ story here: Are Solo GPs screwed? We already know it’s imperfect, it can’t be trusted with every single fact, and it sometimes is left speechless. Ok, now into this week’s newsletter! “AI What can we do with what we’ve got, though?
What topics would you like to see more of in our newsletter, socials and blogs? Gather around industry events or times when it makes sense for your group, and use ice breakers or team building exercises to help create a welcoming environment and inspire excitement in participants. What time of day is best for you to meet?
Business changes that impact customers. Sharing business changes with your customer base is transparent and just plain good business practices. . Your email list wants to celebrate your successes with you, and why not pat yourself on the back every once in a while? Are you switching to a subscription model? Source: Ahrefs.
By understanding and employing these strategies, startups can elevate their chances of long-term success and stability. Every day, countless new businesses emerge, each vying for attention, customers, and a share of the market. Now, think about this — why do some startups skyrocket to success while others barely take off?
Startups building financial infrastructure got noticed. But while most fintech startups play around the commodities side of fintech, it’s the companies building infrastructure around the market that got most of the pre-seed validation last year,” Muforo said. When Stripe-subsidiary Paystack raised its seed round of $1.3
It was about building something valuable that could transform how people experience online learning. Nothing existed, so I found an agency to build the first version (because I didn’t know anything about code). Let’s talk about some of the factors that contributed to that success. Timing, tactics, and a little bit of luck.
Between sharing news, making announcements, and nurturing relationships with your customers, newsletters can be molded into just about anything. Using that information, all of the newsletters that this subscriber gets are now customized. This email newsletter example illustrates why customization pays off. Why it works.
It follows forms of journalism through use of third-party interviews and external expert analysis, researched or reported news, and feature stories. There are two strains of brand journalism: Corporate journalism or corporate media tells the brand's stories. If the brand wants to tell a story, it can publish it itself. (It's
You’ve spent countless hours and resources winning over a new customer. But what if that customer leaves after a few months? Churn is when customers, for one reason or another, decide they’re done with your service or product. Well, every customer that walks away is a hit to your revenue. It feels great, right?
How to Build a Strong Brand for Your Startup In search of the most effective strategies for startup branding, we’ve gathered fourteen diverse insights from CEOs, Founders, and Marketing Managers. One often overlooked marketing tool is building the CEO/Founder’s personal brand. Leveraging every outlet is key. Avoid rushing.
I point out the same mistakes she did to my mentees but hope through this article to help more startups to become more resilient and increase their chances of success. Last week, one of our servers went down which meant 30% of our customers had no service at all for almost two full working days.
My story of ceding control of the business that I had no intention of ever leaving In 2017, I sold my startup to the largest company in the college sports recruiting industry. Instead of worrying about payroll, cash flow, or fundraising, I just had to focus on building a great product and growing its customer base. Unsatisfied.
Snippets of advice, tactics, and tools I used to raise an oversubscribed round during an economic downturn Image: Author I’m writing this blog post on the heels of closing our oversubscribed round during what’s been described as the worst time in history to raise capital. Day 0–3: Do you want to do this?
Have you ever met a company that actually knows why their customers churn, renew, or grow, and most importantly, how to get ahead of it? I spent a decade consulting for Fortune 500’s with massive customer data sets?—?data If not, you probably don’t have enough data to build a must-have product. I bet the answer is no.
since the moment my co-founders and I started building our first prototype at the end of 2017, to today in 2021, with a team distributed in 5 different countries. Yet you might wonder how to make sure you build the right environment and set up the right processes for your team to work efficiently. Reason 1: P eople. I am so grateful!
It got me thinking, which for me is always the sign of a good blog post. Use the fact that you were on an anointed list to build credibility when you eventually approach journalists (and VC’s, customers, employees). Oh, and Demo charges the startups $18,000. Robert’s article is worth reading.
Not the successful companies themselves but the entire b t culture of swash-buckling startups who define themselves by hitting some magical $1 billion valuation number and the financiers who back them irrespective of metrics that justify it. He smiled midway through my story and said, in broken English, “oh, you have unicorns!”
We organize all of the trending information in your field so you don't have to. Join 24,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content