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“Ben Franklin was instrumental in helping us survive the early years”

Ben Franklin Technology Partners

Ben Franklin was instrumental in helping us survive the early years,” Wendle said. Sherry spent hours and hours with us over many years.” Despite our significant success now, the company really struggled in the first 10 years and it took us about that long to break even and reach viability.

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The unusual story of an unusual company – Melanie Langlotz and Geo AR Games 

NZ Entrepreneur

“It was in the culmination of those moments, having finished my entrepreneurial degree and wondering what I could do with it, declaring that I’m going to build an AR studio, and both of us being made redundant, when I realised that with Amie on board, I had the beginning of a team. That was our ‘Aha!’

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17 Common CRM Selection Mistakes Startups Should Avoid

StartupNation

This switch decreased our operational latency by 30% and enabled us to support our expansion into international markets effectively. It had too many features we didn’t use, which ended up complicating our workflow and slowing us down. Getting feedback from those who’d use it daily proved invaluable.

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Brevo vs. Mailchimp: Which is best? [2025]

The Zapier Blog

Even in a world where it's hard to command attention, the email inbox is still the place we trust to keep up with what matters to us. Another advantage of Brevo is the fact that you can truly use it as a CRM.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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The best pipeline management software in 2025

The Zapier Blog

Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. Contact management: Even the best-orchestrated sales funnels don't do much good if they have no one to funnel through the sales process.

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CRM automation guide

The Zapier Blog

A customer relationship management tool (or CRM) is a critical hub for sales and marketing teams—but it's not just a place to store contact details. When used effectively, your CRM becomes a central command center for tracking relationships, managing pipelines, and coordinating touchpoints across your entire customer journey.

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