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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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LUUM’s Eyelash Extension Innovation Garners $30M Series A Round

American Entrepreneurship

Prior to joining LUUM, Lawson’s 15 year career included shaping brand strategies and product development across global brands such as Apple, PayPal and Movado. In Fall 2023 and Fall 2024, LUUM began collaborations with Ulta Beauty and Nordstrom to pilot their innovative eyelash extension service in San Jose store locations.

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GEN NZ Unconference and Workshops for Entrepreneurs, Auckland 7-8 August 2025

NZ Entrepreneur

The GEN NZ chapter was recognised as Country of the Year at the 2023 Global Entrepreneurship Congress, hosted annually by GEN. Explores exit strategies through shared stories and group discussion, highlighting what founders and investors can do now to unlock future value. Michael Fielding : Turning Researchers into Entrepreneurs.

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9 Unexpected Challenges to Prepare for in Your First 2 Years of Business

StartupNation

For example, the rapid adoption of AI technologies since 2023 has forced many companies to reevaluate their processes and strategies. New business owners often struggle to develop effective marketing strategies and build a loyal customer base.

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AI Agents Drive Holiday Shopping Success, Despite Record Returns

American Entrepreneurship

Salesforce observed that 42% more shoppers engaged with AI-powered chat for customer service compared to the 2023 holiday season. AI agents influenced 19% of holiday purchasesa 6% increase from the previous year. These interactions helped create personalized experiences, guiding consumers in product discovery and troubleshooting.

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Arizona Biosciences Break New Ground: A Snapshot of a Thriving Innovation Ecosystem

American Entrepreneurship

Arizona’s bioscience sector continues to set a national example for how focused, long-term strategy can elevate an innovation ecosystem. Together, these institutions pushed bioscience-related R&D spending to more than $800 million in 2023, a record high. Not only are there more jobs, but theyre paying well.

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Max MRR: Your growth ceiling

A Smart Bear: Longform

After seven years of healthy growth, revenue topped out (before COVID) and then shrunk (during COVID), reaching a new, lower plateau in 2023. In 2023, Buffer founder and CEO Joel Gascoigne wrote a strategy letter saying the same thing. What was happening in the customer base during those years when growth stopped?