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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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Google’s early-stage AI Fund Gradient Invests in Cake’s Open-Source AI Platform for All Businesses

American Entrepreneurship

He then took key software engineering positions in technology-driven companies before co-founding Cake in 2022 with Skyler Thomas who previously was the Distinguished Technologist/Director of Strategy of Hewlett Packard Enterprise.

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AirOps Unifies Content Ecosystem, Raises $15.5M in Funding

American Entrepreneurship

With the recent funding of AirOps, marketers have a platform that builds and scales go-to-market strategies using human + AI content workflows that produce best-in-class brand content. Launched in late 2022 AirOps already touts clients Anne Klein, Informa, Circle, Toys”R”Us, Deepgram, Rare Candy, and Harvard Business Publishing.

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Creator Ventures Raises $45M Fund II to Back the Next Generation of Consumer Internet Startups

American Entrepreneurship

Creator Ventures, founded in 2022 by cousins Sasha Kaletsky and Caspar Lee , is uniquely positioned to invest in the next wave of AI-enabled consumer applications, marketplaces, creative tools, and SaaS platforms reshaping the digital landscape. As a creator, Ive lived through the digital evolution firsthand, said Lee.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!” Analysts and professionals alike tend to argue that account based marketing (ABM) is not new.

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Interview: James Burnes, Ministry of Awesome

NZ Entrepreneur

In 2022-23, we started having a lot of demand for our programs so our premier program Founder Catalyst, that incubation program, started accepting more and more companies from outside the region. You’re also sort of no longer running your classic three-month type accelerator program, which finishes on, say, a demo day.

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Max MRR: Your growth ceiling

A Smart Bear: Longform

In 2023, Buffer founder and CEO Joel Gascoigne wrote a strategy letter saying the same thing. He shifted the corporate strategy back to their ideal customer inside their best target market (entrepreneurs and small businesses), back to a pricing model that worked better for them ( freemium ), who therefore retain at higher rates.

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The ABC’s of Recruiting for Gen Z

In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. With this caveat in mind, read on to learn how to adapt your recruiting strategy to appeal to this pool of potential employees.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.