Data-driven iteration helped China’s Genki Forest become a $6B beverage giant in 5 years
TechCrunch
JULY 25, 2021
Incumbent giants therefore could lose a sizable chunk of market share if a company could just manage to weave together China’s manufacturing proficiency and agility with the modern tech startup philosophy of “moving fast and breaking stuff.”. He soon began to invest in everything from ramen and hotpots to bottled beverages.
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