Max MRR: Your growth ceiling
A Smart Bear: Longform
JULY 26, 2025
How can we know where we should invest our time? Max MRR as new MRR accelerates Now letâs swap which variable is improving; weâll fix cancellation rate back at 5%, and allow âNew MRRâ to increase. This is accelerating revenueâ âgrowing faster and faster. New MRR is accelerating, yet MRR is growing only linearly.
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