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Technology Trends: 10 Areas of Innovation to Watch for 2012

This is going to be BIG.

What types of things might happen in 2012, as opposed to needing another 3-5 years to come to fruition. That aside, here are ten areas I think you'll see some interesting things happening in 2012. 2004 gave us widespread blogging and Meetups, and 2008 showed how the web could be a community organizing and fundraising tool.

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Celonis secures another $1B to find and fix process problems in enterprise systems

TechCrunch

Lest there be any doubt some startups are riding high even amid the macroeconomic uncertainty, process mining software vendor Celonis today announced that it secured a whopping $1 billion in additional capital at a $13 billion post-money valuation, a mix of equity ($400 million) and debt (a five-year $600 million credit line).

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HackerRank, a platform for recruiters to test coders and coders to hone their skills, raises $60M at a $500M valuation

TechCrunch

Tapping into a surge of remote hiring and employment that themselves were ushered in by the COVID-19 pandemic and social distancing measures, HackerRank now counts 2,800 customers — including 25% of some of the biggest companies in the world (from the Fortune 100) — and 18 million developers.

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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

A podcast is a marketing channel – and it can be a key part of a strategic marketing mix. While blogs and posts on social media are used to connect with your audience, podcasting has a unique place in the social media landscape. In 2012, this percentage was only 14%. Creating personal connection in today’s disconnected world.

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8 Steps to Making Better Business Decisions

Entrepreneurs' Organization

Their competitors took advantage—and Kodak went bankrupt in 2012. Use the data collected from those varying perspectives to accomplish this step. Develop clear decision making criteria to evaluate your options. Considering the situation at hand, mix and match parts of different options to determine what suits it best.

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Serial fintech founder raises $20M for Ant Money to make micro-investing even more accessible

TechCrunch

Serial fintech entrepreneur Walter Cruttenden founded Acorns with his son, Jeff, in 2012 with the goal of helping low- and middle-income households invest and save responsibly. I think that’s a really big differentiator for us from our competitors.”. Interestingly, the company’s revenue model is a mix of adtech and fintech.

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Acorns squirrels away $300M Series F after scrapping SPAC, now worth nearly $2B

TechCrunch

Acorns’ SPAC listing depicts a consumer fintech business with a SaaSy revenue mix. Since its 2012 inception, the company has evolved its offering to also include investment services, debt management and a product aimed at children, Acorns Early. . Historically, Acorns has automatically created portfolios for its customers.