OkDork

OCTOBER 26, 2023

Subscribe: Apple Podcasts Spotify Today we’re talking with journalist and author Morgan Housel, his book The Psychology of Money is one of my all-time favorites. His message is straightforward, preparation beats trying to predict the market every time. Also, check the episode we did with Financial Samurai Sam Dogen. Spice me up!

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strategy financing finance sustainability 58

Both Sides of the Table

JUNE 22, 2021

When raising a first fund (or a fifth or even a tenth), it’s all about establishing your core target market and finding out who is in the market for what you are selling? that’s your target market. Why buy me? Why buy now? Why Buy Anything? Do the legwork to find the people who want to buy specifically what you’re selling.

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investing investment ventures pitching 375

Both Sides of the Table

MAY 5, 2013

a) doing what is effectively a down round preemptively when I don’t have to, by underpricing my current round in this market vs. b) accepting the market price along with some risk of taking a down round in the future, if I don’t hit my milestones, why would I ever choose b)?” The Damaging Psychology of Down Rounds.

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advice investing investment VC 302

TechCrunch

MARCH 18, 2022

TechCrunch Experts continues to gather and share authoritative advice for founders who need help with growth marketing and software development. Here are a few related articles we’ve run in recent weeks: Growth marketing. Sam Zivot, marketing manager, StickerYou. siewski, CEE mobile gaming lead, Google.

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development consulting advice SaaS 92

Entrepreneurs' Organization

SEPTEMBER 1, 2023

It’s nothing related to sound engineering or fancy marketing strategies. Branding and marketing When I first started my podcast in November 2021, I knew I wanted it to support the latest business I was building ( yorCMO : a fractional CMO company). Some say a fourth requirement is an attractive voice … but if I made it, so can you.)

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TechCrunch

JUNE 28, 2022

At this stage, it does not matter if we agree or not: Enough momentum in the market has shifted that market behavior has become a self-fulfilling reality. The sooner you embark on the exercise, the more your psychology can move from “fearful unknown” to “curious possibility” ?—? Preparation.

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peer-to-peer startup venture capital consulting 88

AsiaTechDaily

NOVEMBER 16, 2023

The initiative recognizes the importance of breaking psychological barriers that often impede international growth. With a primary focus on tapping into new markets, Asan Voyager extends support in various forms, including financial aid, office spaces, mentoring, networking opportunities, and expert guidance.

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TechCrunch

FEBRUARY 2, 2023

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. “In today’s climate, teams have to do more with less.

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Jason Malki

APRIL 17, 2023

She is responsible for Sales, Business Development and Growth Marketing. I studied Psychology and Sociology in university and wanted to apply my education to a non-clinical setting. I highly recommend working in an international market, even for a short period of time. How did you break into a career in tech sales?

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Paul G. Silva

AUGUST 9, 2023

This kind of innovation is the easiest for companies to embrace, important to do, but it is table stakes for staying alive in a competitive global market. Create Psychological Safety vs punishing people for failure. It may also include process innovations that help make an organization more effective. Enjoying this? Read the ebook.

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Entrepreneurs' Organization

FEBRUARY 3, 2021

We fall into dangerous judgment errors that scholars in cognitive neuroscience, psychology and behavioral economics like myself call cognitive biases. Prepare psychologically for the tragedy of massive deaths as our hospitals get overwhelmed. Don’t Ignore the Signs.

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TechCrunch

APRIL 7, 2023

Yet, today it’s become one of the hottest topics for consumers, brands and investors alike with a record ~$6 billion of venture capital funding pouring into recommerce companies in 2021 and the market projected to reach $250 billion+ by 2027. That’s 5x faster growth than the overall retail market. Why the sudden recommerce resurgence?

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sustainability startup culture venture capital 99

Feedough

JANUARY 6, 2021

You must have that extra edge to beat the competition or stand out in a flooded market. You will probably be able to find online courses that teach you marketing, finance, international business principles and so forth. So how do you get that edge? There are also several books and YouTube lectures to which you can refer.

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entrepreneurship education financing finance 93

This is going to be BIG.

MARCH 22, 2020

People lost homes and businesses—banks blew up—but then we went on an 11-year bull market run that sent unemployment down to historic lows. I don’t necessarily mean that this is my prediction as to what the stock market will do or what this might mean for startup returns.

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health leadership disruption education 344

TechCrunch

OCTOBER 13, 2022

In order to ensure employees engage with these prompts, Nudge worked with Aaron Kay, a professor of psychology at Duke University, who showed the startup how it can take foundational research done in psychology in order to establish a relationship between our product and end users. ” How do you stop another Uber hack?

SaaS 84

SaaS disruption VC networking 84

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

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StartupNation

NOVEMBER 9, 2021

Creating a successful digital marketing strategy for any business involves finding out where your target market spends most of its time. If your marketing goals include selling to a young audience, then you can’t afford to overlook influencer marketing, especially on Snapchat. Here are some tips for getting started.

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Startup Blogpost

SEPTEMBER 15, 2023

Ritika Asrani , Owner and Head Broker, St Maarten Real Estate Organizing “Marketing Hackathons” I have organized “Marketing Hackathons,” intensive cross-functional events that last 48 hours to a week. Our marketing game grew stronger with this idea and fueled our startup’s growth.

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TechCrunch

OCTOBER 22, 2020

In an overcrowded market of online fashion brands, consumers are spoilt for choice on what site to visit. Well, Psykhe has assigned an overall psychological profile to the actual products themselves : over 1 million products from commerce partners, using machine learning (based on training data). How does this personality test help?

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Startup Blogpost

MARCH 15, 2024

One of my employees, Kyle, thought we should prioritize our speed to market. Bayu Prihandito , Founder, Psychology Consultant, and Life Coach for Men, Life Architekture Mediate with a Neutral Party I’m a big fan of Patrick Lencioni’s business novel The 5 Dysfunctions of a Team , which encourages teams to lean into conflict.

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advice startup collaboration frameworks 98

Ben Franklin Technology Partners

SEPTEMBER 17, 2020

Below are brief descriptions of the innovations developed by the companies most recently funded: CyberconIQ, located in York, PA, offers a patent-pending solution to cybersecurity issues that integrates psychology, sociology, and organizational behavior tenants that will produce personalized cybersecurity profiles based on personality traits.

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technology innovation development health 106

Haystack

OCTOBER 16, 2019

The tweet in question went like this: “ Independent of runway, it’s important for a startup to fundraise every 12-24 months, to “check in w/ the market.” ” Whoops! ” It turns out, a *lot* of people on Twitter really disagree with this. Again, thank you for reading and back to the offsite.

culture 83

culture venture capital capital ventures 83

TechCrunch

MARCH 21, 2023

A growing number of investors have begun suggesting that certain venture-backed startups that have yet to find so-called product-market fit throw in the towel. It’s a lousy job market, and most founders feel an obligation to take care of their employees. After all, the money could be invested in something more impactful.

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TechCrunch

OCTOBER 22, 2020

In an overcrowded market of online fashion brands, consumers are spoilt for choice on what site to visit. Well, Psykhe has assigned an overall psychological profile to the actual products themselves : over 1 million products from commerce partners, using machine learning (based on training data). How does this personality test help?

mentorship 62

mentorship consulting sustainability media 62

Smart Hustle Magazine

JANUARY 1, 2022

In order to grow in 2022, you need to excel at the core business functions – team, finances, use of technology, marketing, operations, etc. That said, try to get into the psychology of your customers to know what encourages them to buy. Underspending on digital marketing. The cheapest price is not always the best price.

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strategy education creativity technology 117

Both Sides of the Table

AUGUST 30, 2014

On market segmentation I often recite my “ Elephants, Deer & Rabbits ” framework. On marketing I talk about “ Arming & Aiming ” 4. Startup psychology / confidence ? This is generally how I try to organize my own views and how I try to give advice. For example: 1. Improving startup productivity ?

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advice frameworks startup mix-use 407

TechCrunch

MARCH 21, 2023

In his latest article, he explains why copying your rivals’ most successful marketing strategies can be one of the fastest ways to get traction with new customers. Martinez, who worked on growth teams at Uber, Postmates and Coinbase, is also the founder of SalesKiwi.

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pitching SaaS startup innovation 86

Startup Blogpost

DECEMBER 20, 2022

Start with the audience you want to reach and the marketing goals you have in mind before joining a channel. On the whole, TikTok is a perfectly fine platform with which to do a bit of marketing work—especially if you’re in B2C and focusing on younger consumers. All businesses should be testing TikTok as a marketing channel.

creativity 98

creativity strategy mix-use media 98

Entrepreneurs' Organization

AUGUST 2, 2016

We were very intrigued by an article posted on Inc.com by Art Markman , a professor of psychology and marketing at the University of Texas. Professor Markman argued that one core behavior of brilliant thinkers was to “learn widely”: “The best innovators have a base of knowledge that is both broad and deep.

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Entrepreneur's Handbook

SEPTEMBER 14, 2023

Some tell you tricks about affiliate marketing only to sell you their course; others ask you to be a content creator. Humans play around with psychology a lot. If you want to start your one-person business and are ready to take things more seriously, you’re at the right place. But again, why should you listen to me?

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TechCrunch

JUNE 1, 2022

“We do want to be cautious with the current unexpected market conditions,” Reeves said. A standalone offering, it provides clinics and patients with tools “to support the psychological healing journey of patients undergoing psychedelic assisted therapies.”

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Entrepreneurs' Organization

MARCH 9, 2022

The main part of my role is marketing, sales and public relations. At night and weekends, instead of watching Netflix or sitting on social media, I invest quite a lot of time reading a wide variety of topics, such as leadership, personal development, positive psychology, Stoicism and autobiographies. Limit social media.

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leadership media entrepreneurs development 269

TechCrunch

MARCH 1, 2022

No-code and low-code development suites have so far been used mostly by marketers and analysts. However, despite the growing acceptance in DevOps, there remain many obstacles, and according to Ganesh Bell, managing director at Insight Partners, one of the primary hurdles is psychological. “We How much has adoption increased since?

development 92

development enablement ventures collaboration 92

Entrepreneur's Handbook

OCTOBER 24, 2020

Don’t raise money before product/market fit I thought money would accelerate our path towards finding our business model, but it only created a distraction, and ultimately led us to waste money on things we didn’t need to even think about. We got community managers, marketing managers, sales managers, and all kinds of developers.

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investing investment communities development 135

Tomasz Tunguz

DECEMBER 31, 0001

Social proof is the psychological phenomenon behind the power of word-of-mouth marketing. Sales and marketing teams already leverage social proof because it’s so effective. Dale Carnegie’s seminal book How to Make Friends and Influence People introduced the powerful notion of social proof to millions.

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Tomasz Tunguz

MAY 28, 2018

I’ve just read Why We Sleep , a book by Professor Matthew Walker, a professor of neuroscience and psychology at Berkeley. As I read this book, I asked myself: Would I make a $1M investment in the stock market after a few glasses of wine? Are you interested? It’s not a tea cleanse or a keto-diet, but sleep. Would you?

creativity 86

creativity support investing investment 86

TechCrunch

SEPTEMBER 14, 2022

In the year TruckSmarter has been operating in stealth, the startup has brought on about 100,000 active users spending no money on marketing, according to the company. TruckSmarter takes 1.5% If every driver chooses same-day payment, TruckSmarter could pull close to $5.5 million in easy revenue each year.

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