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4 secrets to successful social media

Entrepreneurs' Organization

And every business owner and founder knows that social media is one of the most cost effective ways to market your products and services. . “We tailor our content in each platform” – Robert Tadros, CEO of IMPRESSIVE DIGITAL. . Generally, we’ll pick a content vertical that we’re focusing on for the month.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. margin range to more sustainable 50-60% margin businesses. Content is a “hits-driven” business that makes it unattractive to investors – remember?

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How to Out Amazon, Amazon

Both Sides of the Table

As a product or service you can often trade short exclusivity periods for the retailer’s willingness to spend marketing dollars promoting your product or give you better merchandising in the physical or virtual store. If your product can easily be copied, as soon as you are successful it will be. So Why Does This Matter?

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. We were looking for what I call the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences (fun!). It just works better now and there are more people doin’ it. And then came AOL.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia). Traditional media companies published their stories on the web.

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How to Build a Better Brand Through Content Curation

StartupNation

As an entrepreneur, you’re always on the lookout for ways to bring more organic traffic to your website. The fact of the matter is, churning out as much content as you can isn’t the key to success. In fact, today’s search engines penalize sites that hammer out poor quality content just for the sake of publishing regularly.

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This Week in the New York Innovation Community – February 1st, 2010

This is going to be BIG.

Monday, February 1st 10:30AM Branding the Future with Social Engagement, sponsored by Pepsi Refresh The opening session of Social Media Week will focus on a top-level discussion of the increasing importance in utilizing social media to grow and develop corporate brands in the twenty-first century. What is going ON?