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My First 16: Competing in a Crowd of Incumbents with Mercury’s Immad Akhund

Andreessen Horowitz

ABOUT MY FIRST 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. Seema: Like so many of our founders, you had the pain point yourself and decided to go tackle it head on.

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Israeli fintech Personetics raises $85M for tools to help incumbents personalize banking services to compete with neobanks

TechCrunch

Today a startup that is building tools to help incumbent address this challenge is announcing a round of funding on the back of a lot of demand for its services. “T hey are seeing the impact of the alternatives,” he said, with the migration away from the incumbents happening gradually. That’s a common thing.”

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9 ways founders can bring automation to healthcare

TechCrunch

As incumbent banks embraced startups, investors leaned into novel ways to reduce friction and improve accuracy, increasing annual mortgage origination by nearly 40% compared to the last decade. There’s immense opportunity for similar gains in healthcare, but long-term success requires healthcare incumbents to truly commit to automation.

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The Founder of a Billion Dollar Startup Explains the Sneaky Strategy Incumbents Used to Crush Him

Entrepreneur's Handbook

Even when startups get big, it doesn’t mean they’re safe from their competition. Continue reading on Entrepreneur's Handbook ».

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The BS List - We Don't Like This Space (No. 52)

This is going to be BIG.

Is it too hard to unseat entrenched incumbents? You just have to be knowledgeable enough about the space to be able to prove to them why your company will be that outlier—and frankly, most founders don’t know enough about their industry to understand how to explain all that. Are the consumers not deep-pocketed enough?

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How To End Your Pitch with Your Vision

Dream It

But founders are often so consumed with talking metrics, milestones achieved, or the capital they need that they sometimes forget to talk about their overarching vision for their startups. As all investors know from the case of Uber, you cannot size a market based on an incumbent.

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This serial founder is taking on Carta with cap table management software she says is better for founders

TechCrunch

Of course, startups often manage to find a way to take down incumbents and a distraction for Carta, at least, in the form of a very public gender discrimination lawsuit by a former VP of marketing, could be the kind of opening that Pulley needs. YW: We’re currently focused on founders rather than investors.

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