Tradition Meets Technology: How WAYS Is Redefining the Future of Cultural Travel
Jason Malki
JULY 21, 2025
Together with my partners, María Parga and Jesús Castaño — who bring deep expertise in blockchain and finance — we launched WAYS because we refused to watch tradition be traded for traffic. Public funders hesitate at our for-profit structure and blockchain layer. We’re testing network effects and cross-border scalability.
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