Sportstech is Creating a Player-Centric Future
Revolution
JANUARY 24, 2022
This article originally appeared on Fortune.com [link]. Superstar athletes have always commanded power and prestige through their celebrity status. But today, players want to capitalize on their personal, multi-million-follower brands at the peaks of their careers rather than afterwards. In the digital age, they are among the biggest social media influencers, and that won’t stop any time soon.
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