3 disruptive trends that will shape marketing in 2022
TechCrunch
DECEMBER 9, 2021
Use cohort analysis to drive smarter startup growth. But this change also shifted the power away from social media advertisers such as Facebook and Snap, who went from having unfettered access to user-level browsing and buying data to now receiving only aggregated information, often limited to the past 24 hours. Simon Lejeune.
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