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How Generative AI Is Transforming Decision-Making: Insights from David Boyle

Paul G. Silva

From Theory to Practice: AI as a Decision-Making Tool David Boyle isn’t just another AI theoristhe’s shaped audience strategy for giants like EMI Music, HarperCollins, BBC, and MasterClass. This acceleration in insight generation enables faster, more informed strategic decisions.

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“AI Agents for Small Business: The Ultimate Guide to Automation and Growth”

American Entrepreneurship

Cost Savings Hiring a full-time employee to manage customer support, marketing, or data analysis can be expensive. AI agents are now an important component of a small business’ marketing strategies and improving the performance of marketing teams that can lead to a sizeable cost reduction. Tools like Jasper AI and Copy.ai

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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

The best way to translate all those different data streams coming at you from Sales, Customer Service, Marketing, and the intern's experimental TikTok strategy into something that resembles coherent business information is with CRM technology. But getting reliable, up-to-date, useful information is tricky.

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Small Business Marketing Research Tools

American Entrepreneurship

There is a wealth of online marketing research resources to help a small business or startup to establish a marketing plan and strategy to achieve its marketing goals. With the move to the digital economy and the advent of AI, data empowers small business owners to make more informed decisions.

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Small Business Marketing Research Tools

American Entrepreneurship

There is a wealth of online marketing research resources to help a small business or startup establish a marketing plan and strategy to achieve its marketing goals. With the move to the digital economy and the advent of AI, data empowers small business owners to make more informed decisions.

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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

” Emperia collects a lot of datadata that not every shopper might be comfortable sharing. Launched in 2019, the idea came from one of the co-founders, Olga Dogadkina, who previously worked in the luxury retail sector.

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Appetiser’s co-founders discuss building client relationships and getting to MVP

TechCrunch

This may include design, development and growth, but often it’s also strategy, help with fundraising and more. Why does your strategy require defining a minimum viable product (MVP)? Shostak: We’ve spent years refining internal IP based on data to rapidly deliver reliable, high-quality products.

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