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3 ways to step up your short-form video and TikTok growth strategy

TechCrunch

The fact that influencers are moving their strategies to shorter-form content is a clear signal for startups to follow suit. They have likely given their content a good amount of thought, and if you’re stalking bigger brands, you can certainly be assured that many resources went towards their strategies. Let that sink in.

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5 Mistakes Derailing Startup Founders

StartupNation

Related: 5 Strategies to Turn Around a Product Launch That Isn’t Working. Writers suffer writer’s block, designers hit a creative wall, and founders get analysis paralysis. The post 5 Mistakes Derailing Startup Founders appeared first on StartupNation. Hiring consultants in the wrong places.

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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

TechCrunch

It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”. Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups : Founder of growth consultancy Marketing Cube Maya Moufarek joins Miranda Halpern for an interview as part of the TechCrunch Experts series.

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Mark & Company and Yoonmin Foundation Introduce KRW 5 Billion Launch Fund, Invest in 19 Growing Companies

AsiaTechDaily

Register Mark & Company, led by CEO Kyungpyo Hong, has announced the establishment and management of a new venture investment fund in partnership with Yoonmin Creative Investment Foundation, chaired by Minseop Sung. Bookmark ( 0 ) Please login to bookmark Username or Email Address Password Remember Me No account yet?

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Mayfield’s Navin Chaddha: I’ve looked at clouds from both sides now

TechCrunch

Survival tips for startup founders living through their first market correction. Be creative when tightening the belt. At Rivio, my third startup as a founder, we came up with a zero-based budget plan after the dot-com bust that assumed we’d have no access to any future capital. More posts by this contributor.

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VCs at Freestyle, Plexo Capital and Sequoia join Startup Battlefield judges

TechCrunch

Twenty of the most promising and creative early-stage startups — chosen from the elite Startup Battlefield 200 — will bring the heat for $100,000 in the world-renown Startup Battlefield competition at TechCrunch Disrupt on October 18–20 in San Francisco. Are you ready to rumble, TechCrunch style?

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The Discipline Of Execution Defines An Entrepreneur

Gust

I found a book on this subject, “ The 4 Disciplines of Execution ,” by Chris McChesney, Sean Covey, and Jim Huling, which seems to talk well to startups as well as the corporate world it was written for. No startup founder or leader can just order these changes to happen, because it isn’t that easy to get other people to change their ways.