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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

TechCrunch

It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”. Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups : Founder of growth consultancy Marketing Cube Maya Moufarek joins Miranda Halpern for an interview as part of the TechCrunch Experts series.

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VCs at Freestyle, Plexo Capital and Sequoia join Startup Battlefield judges

TechCrunch

Twenty of the most promising and creative early-stage startups — chosen from the elite Startup Battlefield 200 — will bring the heat for $100,000 in the world-renown Startup Battlefield competition at TechCrunch Disrupt on October 18–20 in San Francisco. Did you miss the other Startup Battlefield VC judges?

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Startups should focus on value add rather than amount of investment, says Sharon Lou, partner, Indelible Ventures

AsiaTechDaily

Register Startup founders are often too focused on the amount of money they can get from an investor that they mostly fail to see the value that other investors have to offer to grow their businesses further. Indelible Ventures is a venture capital firm that invests in B2B SaaS startups that can scale internationally.

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How Venture Capitalist Diane Yoo Chooses Her Startup Investments

StartupNation

With so many entrepreneurs and startup ventures seeking investment opportunities, it’s crucial that venture capitalists (VCs) create a list of criteria they want their potential investments to meet. As such, VCs have to consider a number of factors when choosing which companies or entrepreneurs in whom to invest.

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SeeMetrics scores $6M seed to surface key security metrics for CISOs

TechCrunch

But it’s a very cumbersome process for strategy people working with the [security] operations team to surface the data for operations,” she said. As she hires more, as a female founder, Salzman is acutely aware that women are poorly represented when it comes to founders. of enterprise startups founders are women.

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FundersClub Weekly Newsletter - June 15, 2017

FundersClub

Jerrod Engelberg of FundersClub hosted a Q&A on FC Live with Brayton Williams of Boost VC , and the full video can now be watched here: Q&A with Brayton Williams of Boost VC — FundersClub Live Series. million with plans to open e-commerce distribution centers in more cities in " Warehouse Startup ShipBob Raises $17.5

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Founder Rewind

Entrepreneur's Handbook

2) I wish I had better understood the VC model and incentive structure when fundraising. Jessica Mansourati , Bookself & Highlight.fm  — As a woman from a minority group in Sweden, I wish I knew how little other startup founders (and investors) really know about building a startup and that they figure most things out as they go.

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