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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

TechCrunch

It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”. Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups : Founder of growth consultancy Marketing Cube Maya Moufarek joins Miranda Halpern for an interview as part of the TechCrunch Experts series.

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Startups should focus on value add rather than amount of investment, says Sharon Lou, partner, Indelible Ventures

AsiaTechDaily

Register Startup founders are often too focused on the amount of money they can get from an investor that they mostly fail to see the value that other investors have to offer to grow their businesses further. Later, I switched back to my entrepreneurial roots and started a couple of startups which I have now exited.

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Opinion: It’s a startup world

NZ Entrepreneur

It is our startup sector which will drive this innovative progress. Startup founders are our ambitious problem solvers. To generate growth in a startup, it is almost always necessary to raise external capital to run the necessary. In order to understand startup governance, you need to understand risk and reward.

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Grab a group discount and take your team to TC Sessions: Mobility 2021

TechCrunch

Mobility mavens, June 9 will be here before you know it, and that means it’s time to get your strategy ducks in a row for TC Sessions: Mobility 2021. You want to make the most of your time at this one-day virtual intensive featuring interactive presentations with the mobility industry’s top movers, shakers and startup dream makers, amirite?

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Why Half of all Startups Fail and the Surprising Secret to Success

Smart Hustle Magazine

Take a deep breath, and some useful advice. In co-authoring Beyond Product , I set out to help founders with exactly this challenge. These steps apply to entrepreneurs, particularly to tech startup founders. Confusion about what marketing is drives the majority of the problems founders face with it.

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Founder Rewind

Entrepreneur's Handbook

What advice would you give your past self? It took years before my startup Anchor began to gain real traction. I posed a question to twenty-one other founders, across many different industries from media to finance, from SaaS to urban farming. Matt Lieber , Gimlet  — My advice to my younger self is to seek help.

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The 6-Step Checklist for Successfully Launching on Product Hunt

Entrepreneur's Handbook

In an effort to open-source Supademo ’s own Product Hunt launch strategy, here is a clear breakdown of what we did to prepare for and execute our launch. Hopefully, it’s a helpful guide to founders and operators looking to launch soon. Here’s our launch page to serve as inspiration for the content and assets.

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