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Why You Should Embrace the Power of Creativity as You Build Your Empire

Smart Hustle Magazine

Creative is not a word I typically use to describe myself. In my mind, “creativity” was always reserved for artists and designers, both of which I am not. It wasn’t until I launched my small business, Kono’s Kitchen, in July 2020 that I realized creativity is everything an entrepreneur embodies. Creative Beginnings.

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Influence Meets Innovation: How Founders and Cultural Leaders Can Work Together

Andreessen Horowitz

The Cultural Leadership Fund (CLF) team is often asked by portfolio founders how exactly cultural leaders can be a game-changing asset for their companies. The benefits of founder x cultural leader partnerships work both ways. For Founders Make It Make Sense Venture capital is where innovation meets investment.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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5 signs it’s time to rebrand your business

Entrepreneurs' Organization

Remember, Google used to be called BackRub. Take time to consider names that are unique and meaningful, use available trademark and URL research to help, and make sure your new name hits all the requirements. Use this rebrand to reflect where your business is now and chart a course for the future you want.

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Beams wants to turn collaborative audio clips into a social media biz

TechCrunch

So in early summer of this year we decided to take on two new strategic investors — The Venture City and Kal Vepuri — bringing our overall seed funding to $6M,” explain two of Beams’ four co-founders (and its co-CEOs), Alan Sternberg and Robert Kilian, on why it’s taking more funding now.

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Smart hacks for recruiting on social media

NZ Entrepreneur

If you’re responsible for finding and hiring people to grow your team or your business, your thoughts have probably wandered towards recruiting on social media, especially when the job boards aren’t producing the right needles from the haystack. Social media is all pervasive.

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The Future of Prosumer: The Rise of “AI Native” Workflows

Andreessen Horowitz

Few people love the software they use to get things done. Generative AI offers founders an opportunity to completely reinvent workflows — and will spawn a new cohort of companies that are not just AI-augmented, but fully AI-native. And it’s no surprise why. The same will be true in prosumer. One example here is Vizcom’s rendering tool.

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