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3 Things You’ll Need to Launch a Creative Business

StartupNation

Have you dreamed of starting a creative business? After the collective trauma that was 2020 and 2021, many of us are feeling burnt out, both creatively and mentally. It‘s possible to build a business and a life you love out of your creativity that is both fulfilling and profitable. . Here’s how to get started.

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Why You Should Embrace the Power of Creativity as You Build Your Empire

Smart Hustle Magazine

Creative is not a word I typically use to describe myself. In my mind, “creativity” was always reserved for artists and designers, both of which I am not. It wasn’t until I launched my small business, Kono’s Kitchen, in July 2020 that I realized creativity is everything an entrepreneur embodies. Creative Beginnings.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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Do Androids Get Songs Stuck in Their Heads? My investment in Amper Music.

This is going to be BIG.

But a computer could--and what if a computer could interpret my suggestions in order to manipulate creative works. We're doing that in creative fields already. It's something that can catapult not only productivity, but also creativity. Media companies are already using it and they're open to adding new beta customers.

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5 signs it’s time to rebrand your business

Entrepreneurs' Organization

Remember, Google used to be called BackRub. Take time to consider names that are unique and meaningful, use available trademark and URL research to help, and make sure your new name hits all the requirements. Use this rebrand to reflect where your business is now and chart a course for the future you want.

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Beams wants to turn collaborative audio clips into a social media biz

TechCrunch

Users on Beams are encouraged to join interest-based groups and (asynchronously) listen or clip into topic-based threads — on, well, whatever you want to talk about, be it art or politics, fashion, food or music etc etc… Topics on Beams are a real pick’n’mix — and the overall experience can feel pretty random.

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Smart hacks for recruiting on social media

NZ Entrepreneur

If you’re responsible for finding and hiring people to grow your team or your business, your thoughts have probably wandered towards recruiting on social media, especially when the job boards aren’t producing the right needles from the haystack. Social media is all pervasive.

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