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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

Today's CRMs enable deeper personalized communication based on customer data, not your garbage memory. Except instead of enabling your unhealthy obsession with women who poison their husbands, a CRM tracks your customers' behavior, preferences, and purchasing patterns to provide better service and make more sales.

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ODAIA raises $13.8M for its AI-powered commercial insights platform for pharma companies

TechCrunch

million in Series A funding led by Flint Capital. The platform combines data analysis, process mining and AI to offer predictive analytics to pharmaceutical and life sciences commercial teams. Toronto-based ODAIA , an AI-powered commercial insights platform for pharmaceutical companies, has raised $13.8 Image Credits: ODAIA.

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BankTech Ventures’ Fintech Investing focuses on Community Banks

American Entrepreneurship

We are passionate about finding the best companies to support the future of community banking, so they can thrive and continue to enable and support their customers and communities,” says Ransom. When Bank Tech tapped Carey Ransom as its first Managing Director, the firm valued his extensive 25-year career in software and venture capital.

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Fuel Me Raises $18 Million Series A Round

HPA

HPA is excited to announce our investment in Fuel Me ’s $18M Series A Round , which was co-led by Pritzker Group Venture Capital and Tribeca Venture Partners and includes co-investors Bessemer Venture Partners, Interplay Venture Capital, and FJ Labs.

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Small Business Marketing Research Tools

American Entrepreneurship

Location filters allow for regional analysis helping with geographically targeted strategies. Google Trends offers opportunities for entrepreneurs to discover and capitalize on emerging trends. They can be used for focus groups, crafting the right open-ended questions to gather non-numeric data.

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Investors discuss how labor shortage is shaking up the construction tech stack

TechCrunch

According to Sungjoon Cho , general partner at D20 Capital , the usage of technology will be critical to counterbalance labor shortages. All the investors, however, did agree that the sector’s biggest developments lie in automation, data collection and data analysis.

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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

” Emperia collects a lot of datadata that not every shopper might be comfortable sharing. “This is a nascent industry and so there is a lot of both market and user education involved in introducing people to this technology and ensuring brands can capitalize on its potential,” Dogadkina said.