Entrepreneurs' Organization
NOVEMBER 27, 2020
Companies that embrace this new model, called interaction field companies, generate, facilitate and benefit from interactions and data exchanges among multiple people and groups—from customers and stakeholders, but also from those you wouldn’t expect to be in the mix, like suppliers, software developers, regulators and even competitors. .
Both Sides of the Table
JANUARY 12, 2014
We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Simply write a great book?
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TechCrunch
OCTOBER 14, 2020
They do include e-commerce experiences, but also companies building interactive tools for customers to look at, mix, and match various light fixtures from a lighting consultancy; more standard publishing services; and for helping tailor materials for emergency medical training services.
Reforge
OCTOBER 20, 2022
We’ll make our case using an example of a big, risky bet: turning off your highest performing channel. We’ll provide a simple framework to calculate the expected value of the information gained from the experiment. The effort to apply the scientific method to marketing comes from a good place but it can also be used as a crutch.
Entrepreneur's Handbook
APRIL 20, 2021
Maybe a book, a podcast, a company, nowhere at all. It also helps me prolong the peaks and endure the valleys because I have a mix of both, rather than weeks in a sunken valley. That’s the question I find most useful in determining whether to soldier on. The canvas was always built, you just had to find the promising areas.
Reforge
OCTOBER 13, 2022
Most every marketer is familiar with A/B testing, but few have a consistent framework for prioritizing what to test. Then dive into how Hollywood uses memes to help people find the right movie to watch, to introduce you to the concept of memetics. He is currently writing a book on Marketing Memetics.
The Zapier Blog
APRIL 20, 2023
While there are viable knowledge management techniques—such as building yourself a second brain —sticking to a framework takes time you don't have. As you do so, the app will start stacking memories that it will use to suggest responses when you're messaging someone else—or writing a tweet or blog post.
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