Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood
Reforge
OCTOBER 13, 2022
Most every marketer is familiar with A/B testing, but few have a consistent framework for prioritizing what to test. Then dive into how Hollywood uses memes to help people find the right movie to watch, to introduce you to the concept of memetics. He is currently writing a book on Marketing Memetics.
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