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10 Books on Persuasion and Negotiation

Entrepreneurs' Organization

From EO Melbourne , we share 10 books to help you improve your ability to close—in both your business and personal life. It may be a tough hole to escape, but this book will provide you with tools to approach such circumstances and achieve appropriate results. BARGAINING FOR ADVANTAGE: NEGOTIATION STRATEGIES FOR REASONABLE PEOPLE.

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B2B email marketing: Proven strategies and examples

The Zapier Blog

If you're a beginner learning the ropes or a veteran B2C marketer making the shift, trying to work with anything other than a purpose-built B2B email marketing strategy is a recipe for disaster. 6 key strategies for designing a B2B email campaign You get it: B2C or generalized email strategies are a no-go for your B2B campaign.

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Businesses Beware: The Danger of Generative AI for Online Fraud

Entrepreneurs' Organization

They invest in tools and strategies to outsmart businesses and fraud prevention experts, necessitating a new approach to security. There is a pressing need to educate and train not just the consumers but also employees, especially those in customer-facing roles. For business owners, the implications are clear.

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Create target customer personas to develop successful growth strategies

TechCrunch

Start building your brand book with a visioning workshop. To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. More posts by this contributor. 5 questions startups should consider before making their first marketing hire.

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Smart Hustle Wishes You Happy New Year and Rocking Success in 2022

Smart Hustle Magazine

For the past year, we’ve done our best to serve you and provide inspiration and education to help you START and GROW your business! At Smart Hustle, we inspire, motivate, and educate small biz owners to realize their dreams. Business Strategies That Can Make Difference in 2022. Best books for small business owners.

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Digital marketing strategy: drive leads or build brand?

NZ Entrepreneur

So should your digital strategy be focused on driving leads or building your brand? The long term plays are things like giving value-driven content without the ask, running educational events, building communities, investing marketing dollars on brand attention instead of conversion and direct outcomes. Sales and brand.

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Why generic marketing approaches don’t work on software developers

TechCrunch

When we interviewed him last July , Hughes explained that he would refer leads to EveryDeveloper when they needed to sort out their content strategy. This made us curious, so we got ourselves a copy of DuVander’s book and reached out to him for additional insights. The main takeaway? Every press release looked the same.