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The Science of Success: Creative Venture’s Alex Luce’s Unconventional Path of Impact

AsiaTechDaily

In the epicenter of tech, where innovation thrives, Alex Luce bridges materials science and venture capital, carving a niche as a Partner at Creative Ventures. “Finally, I wound up here at Creative Ventures, where we have a small but incredibly nimble team.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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Why Emmy Award-winning documentarians focused their lens on 5 GSEA student entrepreneurs

Entrepreneurs' Organization

We thought GSEA would be an excellent framework for exploring another generation of students whose brilliant ideas could become big business.”. The creativity of all the students, the diversity of their business ideas, and the number of countries represented made GSEA the right choice for us.”.

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The Importance of Teams and Why the Best Leaders Cultivate Them

Both Sides of the Table

It is a hugely compelling show because Zakaria covers world issues that will affect all of us in ways that are accessible and with frameworks for processing disparate information. He brings knowledgable experts from varying points of view but never books anybody that engages in yelling matches.

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10 Ways to Boost Your Startup’s Customer Acquisition

StartupNation

It provides the framework to grow your business by helping you to gain new customers while you retain the ones you have. Now it’s time to get creative with your customer acquisition. Here are 10 ideas to get your creativity flowing. Design a creative card, use “forward to a friend” links in your marketing emails, etc.

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A Very Unusual Book about Startup Culture

Tomasz Tunguz

Orbiting the Giant Hairball is one of the most unusual business books I’ve read. Gordon MacKenzie, the author of the book, worked at Hallmark cards for 30 years to the day. He started initially in the creative department imagining greeting cards and ultimately found himself with the title Creative Paradox.

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The Three Frameworks You Need to Create Powerful Presentations and Tell Compelling Stories

Tomasz Tunguz

Sir Ken Robinson’s ,“How Schools Kill Creativity” and the story of a little girl whose genius was unrecognized in school until she was allow do dance, and ultimately became a prima-ballerina, is simply unforgettable. The best book I’ve found on building compelling presentations is Nancy Duarte’ Resonate.