book creativity culture frameworks 
Entrepreneurs' Organization
APRIL 14, 2021
We thought GSEA would be an excellent framework for exploring another generation of students whose brilliant ideas could become big business.”. We wanted to tell a story of people from all different parts of the world, with different upbringing, backgrounds, and cultures. GSEA has that; it stood out from other competitions.
Reforge
OCTOBER 13, 2022
As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.
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Tomasz Tunguz
MAY 19, 2015
Orbiting the Giant Hairball is one of the most unusual business books I’ve read. Gordon MacKenzie, the author of the book, worked at Hallmark cards for 30 years to the day. He started initially in the creative department imagining greeting cards and ultimately found himself with the title Creative Paradox.
Both Sides of the Table
APRIL 17, 2016
It is a hugely compelling show because Zakaria covers world issues that will affect all of us in ways that are accessible and with frameworks for processing disparate information. He brings knowledgable experts from varying points of view but never books anybody that engages in yelling matches.
Reforge
OCTOBER 20, 2022
We’ll provide a simple framework to calculate the expected value of the information gained from the experiment. We’ll explain how to adapt the framework to your own use cases, and take a peek under the hood for those that want to dive deeper. Much of this paralysis is due to a lack of framework for determining the value of a test.
Andreessen Horowitz
APRIL 30, 2024
So, if you get a bunch of engineers in a room for example, if they need to do a web project, you can count the seconds before the discussion on frameworks come up. ” Those questions and then having them written into narratives, fundamentally started to change the culture. Because engineers they tend to start from the how.
TechCrunch
JULY 20, 2021
You need to get straight to the beating heart of the business, understand the culture, involve the right people — and be comfortable telling founders and exec teams things they don’t always want to hear. For example, for Airbnb that may be the number of nights booked; for Spotify, minutes listened to. What value do they add?
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